NOW Foods hired Chef Suzy Singh, FOX’s “MasterChef” Season 2 Finalist, as our new R&D Corporate Chef to drive NOW® Real Food development. Singh will help bring natural product awareness to the broader wellness-seeking consumer community. Chef Singh is currently developing recipes and new product concepts around a brand new, allergy-friendly and gluten-free line of grains, flours and baking products, Living Now™.
“My goal at NOW Foods is to make it easy for people to make natural products a great-tasting part of their everyday diet,” said Chef Singh. “I find that people can often be intimidated to cook with healthier products, or don’t know how to easily incorporate them into a daily diet, so I’m excited to show them the possibilities, especially with the current NOW line of products that includes natural sugar substitute BetterStevia™.”
About Chef Singh:
Chef Suzy Singh joined NOW Foods as R&D Corporate Chef in 2013 to drive NOW Real Food new product development and create healthy solutions for existing products.
Known as “The Spicy Chef,” Suzy was most recently recognized for making it to the Top 4 in FOX’s “Masterchef” Season 2 (2011-2012). While cooking has always been a passion of Suzy’s, it hasn’t always been her profession. In fact, as a first generation South Asian (Punjabi, Sikh), Suzy practiced in the field of neurosurgery as a neural engineer before making the switch to follow what she loved.
In July 2010, she enrolled at Le Cordon Bleu Chicago and earned her certificate in Culinary Arts. Since then, Suzy has held a variety of culinary roles, including serving as a spokesperson for Le Cordon Bleu Culinary School, leading research and development for Kulfi & Company (a start-up frozen ice cream company) and founding Suzy Samosas Food Truck, the first South Asian collaborative food truck in Chicago. She also served as a culinary director to Chicagoland restaurants in fast casual, casual and upscale dining. Chef Singh most recently had a South Asian-inspired food tent at Lollapalooza 2012, attracting more than hundreds of thousands of consumers.
Suzy has been featured in a variety of national and local media, including Better TV, WGN, NBC, FOX, A Taste of New York, eHow.com, Kenmore Kitchen and Good Day New York. You can follow Suzy on Facebook or Twitter @ChefSuzySingh