NOW Foods

Live Happy. Live Healthy. Live NOW.

Learn about the NOW Difference


NOW Foods offers the best selection of dietary supplements, vitamins and minerals.

Beauty & Health

Beauty & Health

Looking your best starts with taking care of yourself both inside and out. NOW® Solutions health and beauty products will help bring out your inherent beauty, naturally.

Essential Oils

Essential Oils

With NOW® Solutions premium essential oils, blends and diffusers it’s easy to incorporate the benefits of aromatherapy into your healthy lifestyle.

Sports Nutrition

Sports Nutrition

Natural born athletes trust NOW® Sports to deliver premium sports nutrition supplements with purity and potency they can trust.

Natural Foods Catagory
Natural Foods

Natural Foods

NOW’s commitment to natural flavor and quality, without ignoring your budget, makes healthy eating, fun, exciting and flavorful again!

Pet Health

Pet Health

Keep your pets healthy and well-nourished with quality natural pet supplements from NOW® Pets.

NOW: Committed to Quality

NOW® takes quality seriously. From dietary supplements to wholesome, organic foods, NOW makes the quality and safety of our products a top priority. 

Learn more about NOW's Quality

NOW Meets Regulatory Requirements with Flying Colors

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Now Supplements

Brain Attention™ Chewables

Healthy Cognitive Function*

home featured product brain attention


Swaps You Can Do NOW for Healthier Habits

During busy times, it's not always easy to make your health a priority. Get simple tips and easy swaps for a healthier life from Dawn Jackson Blatner, RDN, CSSD.



Making Quality Natural Products


Featured Recipe & Video

Gluten-Free Eggless Chicken “Nutty” Nuggets

A healthier take on what has become an American classic, the chicken nugget.

gf chicken nugget feature image

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.