Main content starts here
Quality & Safety

What Natural Means at NOW

To us, natural means products as close to nature as possible, formulated without artificial ingredients and minimally processed. To demonstrate our commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program.

Our Focus on Quality Natural Products

leaf dropping a droplet of clear liquid into the top of a brown bottle with a blurred image of leaves in the bckground

Our Dedication to Natural

Natural has been the cornerstone of our company since our beginning in 1968.

Dedicated to Natural

 

farm field on with a blue sky and some clouds, plants are in tight rows

Our Non-GMO Commitment

We continue to insist on using only non-GMO ingredients in our products whenever possible.

Non-GMO Infographic

hose spraying water on a green leaf plant outside

Ingredients We Won't Use

We avoid ingredients that we feel don’t support our mission of empowering people to lead healthier lives.

Choosing the Right Ingredients

green stamp on tan background that says "100% Organic", the physical stamp is in the top left corner

Organic Certification

We only label something as certified organic, if the material we buy is also certified organic.

Organic Certification

top view of bags filled with various grains and flower petals

TRANSPARENCY AROUND INGREDIENT SOURCING

Did you know that NOW sources ingredients from around the world? Sourcing High-Quality Ingredients From Around the World will  inform you about how we confidently source ingredients from all around the world, based on the highest quality and best value available.

Sourcing Around the World