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Our Story
As a family-owned company since 1968 - NOW produces high-quality natural products at prices that everyone loves. We are respected leaders in the natural products industry, with a mission to provide value in products and services that empower people to lead healthier lives.
Deep Discounts
12 oz.
36 Gummy Chews
1 fl. oz.
60 Veg Capsules
90 Chewables/Lozenges
90 Chewables
12 oz.
The NOW Difference
From field to finished product, we prioritize quality at every step. Learn more about NOW quality natural products and what makes us different.
Oat Bran Good Morning Muffins
Start your day off right with this gluten-free, wholesome treat packed with nutritious ingredients from NOW Real Food®.
Buyers Beware
NOW tests various supplement brands sold on Amazon and finds many fail for potency and other quality issues.
What is Niacinamide?
Ingredient Spotlight on Niacinamide. This form of water-soluble vitamin B3 works as a multi-functional and gentle antioxidant in skincare formulas.
Kim Hildreth
Congrats to #NOWAmbassador Kim Hildreth for her recent Bronze Medal win at the BeachProTour Elite16 event in João Pessoa, Brazil.
Beauty & Health
90 Capsules
6 oz.
2.2 oz.
1 fl. oz.
Jojoba Oil
16 fl. oz.
90 Veg Capsules
10 Jellies
1 fl. oz.
1 fl. oz.
Magnesium Flakes
26.5 oz.
Shea Butter Lotion
4 fl. oz.
Vegetable Glycerin
16 fl. oz.
*This statement has not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.