Wholesome Foods for a Healthy Lifestyle

natural foods

When you invest in wholesome, natural foods your return is a fulfilling, vibrant life, something you can’t put a price on. At NOW our commitment to flavor and quality – without ignoring your budget – makes including healthy whole foods and organic foods in your life a lot easier.

Featured Recipe & Video

Gluten Free Cacao Cookie

NOW® R&D Chef Suzy Singh uses cacao nibs, beet sugar, coconut sugar and non-dairy-butter-flavor-infused coconut oil to create this delicious gluten-free cookie.

Spotlight Product

Coconut Infusions Garlic

Our Garlic-infused Coconut Oil has a striking, savory, garlic flavor that's perfect on popcorn or as a spread.

Coconut Infusions Garlic
Ellyndale® Foods

Ellyndale® Foods

Welcome to Ellyndale® Foods, where our mission and passion is great-tasting, healthy foods that are natural, organic, non-GMO, and full of delicious flavor and freshness.

Living Now®

Living Now®

Living with food allergies is a lot easier with Living Now®’s selection of allergy-friendly foods.

BetterStevia®

BetterStevia®

Ready to experience just how sweet eating healthy can be? Then you’re ready for BetterStevia®, one of the best sugar substitutes available today!

NOW Real Food®

NOW Real Food®

At NOW Real Food® we’re bringing people back to nature and nutrition with our outstanding selection of natural, non-GMO foods that are totally real.

NOW Real Tea®

NOW Real Tea®

Forget about those unhealthy energy drinks and vitamin shakes that don’t live up to their own hype. For a truly healthy and enjoyable beverage look no further than NOW Real Tea® herbal and green teas.

Quality & Safety

When it comes to natural foods, NOW ensures that quality is always the main ingredient.

Natural Foods Quality Control