Shop with Confidence on Amazon

How to Ensure You're Buying Authentic NOW^® Products

At NOW, we understand that the quality and authenticity of your supplements and health products are paramount. That’s why we've made it easy for you to identify authentic NOW products on Amazon. By purchasing from authorized sellers, you can ensure that you receive the high-quality products you trust.

Here's a simple guide to help you shop with confidence!

Understanding the Buy Box on Amazon

When you view a product on Amazon, the "Buy Box" is the section that allows you to add items to your cart. Inside this box, you'll see information about the seller, shipping, and fulfillment. Here are the key details to look out for:

1. Ship by and Sold by Amazon
   Products with this label are directly managed and dispatched by Amazon, ensuring that you receive genuine NOW products as they were purchased directly from us.
2. Ship by Amazon and Sold by [Seller Name]
   These items are sold by third-party sellers but fulfilled by Amazon. It's important to check if the seller is authorized by NOW to ensure authenticity.
3. Ship by [Seller Name] and Sold by [Seller Name]
   Both shipping and selling are handled by a third party. In these cases, verify that the seller is on our list of authorized resellers below to guarantee that the products are authentic. This list features our trusted seller names who are permitted to sell authentic NOW products. Always cross-reference this list before making a purchase.

Why It's Important to Buy from Authorized Sellers

Purchasing from authorized sellers on Amazon ensures that you receive genuine NOW products. This safeguards the quality and efficacy of products, giving you peace of mind with every purchase. The list below features our trusted seller names who are permitted to sell authentic NOW products.