Nurturing our future
There’s nothing more precious than the adorable little humans that are our children. They’re the future, and our job as parents is to do the best we can in preparing them for a fulfilling life.
One of the easiest and most effective ways to prepare them for the future is to help them stay well with a healthy diet and lots of activity. It’s our duty to teach our children the value of good health and an active lifestyle, and to instill in them life-long healthy habits that will enrich their lives. Good nutrition for kids is absolutely essential.
Nutrition for youngsters
Good nutrition is always important, but never more so than our first few years of life. These crucial years are when our greatest growth and development occur. It’s absolutely vital that we obtain the necessary nutrients to support this maturation process.
When we’re infants our nutritional needs are met with mother’s milk, formula, and baby food. But with the step up to solid foods many children begin to experience a decline in the nutritive value of their food.
No matter how hard we try to get our kids to a eat healthy diet, most parents will at some point find themselves dealing with a picky eater or making unhealthy concessions due to hectic schedules. We may resort to serving foods that satisfy their hunger, but not necessarily their nutrition needs.
This is where children’s supplements and children’s vitamins come into play. Just like adult supplements, children’s supplements can help fill the nutritional gaps in your child’s diet and keep them growing and developing the way they’re intended to.
- NOW® Kid Vits™ are specially formulated to support your growing child’s health with a comprehensive selection of nutrients that are essential for growth and development. We use only natural vitamins, minerals, and other nutrients, and we make sure to include ingredient dosages that match the most current recommendations concerning children’s health and nutrition. With Kid Vits™ you get the best vitamins for kids in tasty, chewable lozenges.
- Kid Cal™ - During our first few years of life our skeletal structure undergoes incredible, exponential growth. One of the most important nutrients for healthy structural development is calcium. NOW® Kid Cal™ is formulated with highly bioavailable calcium citrate, as well as magnesium and vitamin D for additional structural support.*
- BerryDophilus™ - Delicious chewable BerryDophilus™ combines several probiotic bacterial strains known to support gastrointestinal health and healthy immune system function.* In addition, a good balance of healthy intestinal flora also helps to create a favorable environment for the absorption of nutrients. Because it’s sweetened with xylitol BerryDophilus™ won’t harm teeth and it tastes great. BerryDophilus™ is available in both 2.5 and 10 billion potencies.
- ChewyZymes™ - This broad spectrum digestive enzyme supplement is specifically formulated to support healthy digestive function for both adults and children. We use special non-GMO enzymes that have been proven in a controlled laboratory study to resist degradation by stomach acid and to maintain efficacy throughout the entire pH range of the digestive system.*
- Kid’s Chewable DHA – Tasty fruit-flavored Kid’s Chewable DHA comes in fun, fish-shaped softgels and have the important fatty acids DHA and EPA. Each two softgel serving has 200 mg of DHA and 48 mg of EPA, two fatty acids with a myriad of health benefits, especially for developing youngsters.*
The NOW® Difference
At NOW we understand that children have unique nutritional needs, and we carefully formulate our children’s products to provide scientifically supported dosages of the most important nutrients.
We also understand that kids won’t eat something that doesn’t taste good, so we go the extra mile to ensure our kid’s products actually taste great, but without the use of sugar, artificial sweeteners or additives. We use natural flavors and sweeteners such as xylitol and stevia for healthier products that are ideal for overall kid health.
Best of all, NOW® children’s supplements are produced with the same industry-leading commitment to quality as every other NOW product. Our children deserve the very best, and this is what we strive to produce every day.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.