NOW Baby

Gentle Body Care

From our family to yours, the NOW® Baby line of gentle body care products are all formulated with the cleanest, functional ingredients – without harsh or irritating chemicals – to care for the little loves in your life. These baby-tested, parent-approved essentials are cruelty free, gluten free, and exhaustively tested for quality.

Winner Best for Babies: Best Shampoo & Body Wash - Parents Best Skin Care for Kids Awards 2023

NOW baby Products Gentle Shampoo & Wash Calming Lavender with Parents® Best skin Care for Kids 2023 award. Soothing Baby Oil and Nourishing Lotion Calming Lavender
FilterClear Filters
NOW Baby Why Calendula for Babies?

Why Calendula for Babies?

Find out more about calendula in the infographic below and shop the full line of baby products featuring the calming herb.

Read the Article

Say Hello To NOW Kids

Check Out NOW® Kids Products

Quality supplements and toothpastes are all formulated with tasty, sugar-free ingredients for children.

Shop Kids