there is no alternative

BetterStevia®

BetterStevia® is the zero-calorie, organic stevia sweetener that’s simply better than sugar and other alternative sweeteners. You won’t find any artificial colors, flavors or additives, just the clean, sweet taste of stevia and a low glycemic impact that’s got all those unhealthy sweeteners counting their days.

featured recipe

Cashew Butter & Berries Energy Bites

This no-bake snack or dessert plays off the childhood classic Peanut Butter and Jelly, but is dressed up with healthier alternatives to make a treat that both adults and kids will love.  

Spotlight Product

BetterStevia® Liquid, English Toffee

Excellent addition to your favorite beverages and is especially suited for sweetening coffees and teas.

Why is NOW’s better?

Our BetterStevia® doesn’t modify the flavor with masking agents, blend with other sweeteners, nor isolate single stevioside extracts – we use the whole leaf of non-GMO organically grown stevia to produce a full-spectrum stevia extract, which has better taste and is always caffeine free and gluten free.