FREE Standard Shipping on orders of $50 or more 
NOW Entering
The Keto Zone!
Whether you are new to the ketogenic diet or a tried-and-true ketosis expert, NOW has high-quality options and recipes in the beneficial fat, moderate protein, and low carb department to help you achieve your goals.
2:31
Shop All Keto Friendly Products
NOW offers a wide variety of Foods, Supplements and Sports Nutrition products that support your Keto lifestyle.
The Ketogenic Athlete
How Being in “Ketosis” Fuels My Athletic Success - Selene Teitelbaum
Cinnamon Roll Muffin
This recipe might make you think of sinful delights from the shopping mall or Sunday mornings spent at the breakfast table with family, but it’s actually a keto-friendly meal!
Vegan Herb Butter
When it comes to eating healthy there are so many better options than regular butter, such as this superb Vegan Herb Butter.
