Press Room

NOW^® Sports Creatine Monohydrate Micronized Powder is included in the best pre-workout supplements for 2025, thanks to RD’s and NOW^® friends Toby Amidor and Jenna Braddock.

NOW^® Baby Fragrance Free Soothing Baby Oil is featured among the 12 bath products for babies and toddlers. 

NOW^® Ginger Root Extract is featured in the digestive supplements to purchase. 

NOW^® Solutions Vitamin E-Oil is mentioned as Drew Barrymore's skin care essential item and favorite brand for vitamin E oil. 

NOW^® Iron Liquid featured among the 9 best iron supplements, thanks to RD’s and NOW^® friends Tara Collingwood and Keri Gans.

NOW^® Sports Effer-Hydrate Effervescent Lemon Lime Tablets recommended as go-to hydration support during long flights, thanks to RD and NOW friend Lauren Manaker.

NOW^® Aloe Vera Gels included in supermodel beauty staples and picked for digestion support.^*

Dan Richard, NOW^® VP of Global Sales and Marketing, on NOW’s in-house testing program for quality and potency on supplements sold online.

NOW^® Sports Creatine Monohydrate featured among the 8 best recommended creatine monohydrate supplements.

NOW^® Solutions Castor Oil a top pick castor oil for navel oiling.

NOW^® Liquid Melatonin included in the best melatonin of 2025, tested and reviewed by a dietitian.

NOW^® Sports Beta-Alanine Powder is featured in the best supplements for muscle growth.*

NOW^® Real Food Organic Monk Fruit with Erythritol Powder featured as wellness staple for the perfect swap for sugar in any baking recipe.

NOW^® Iron Liquid included in the 8 best iron supplements for pregnancy, thanks to RD and NOW friend Lauren Manaker.

NOW^® Extra Strength Biotin 10 mg featured in the best biotin supplements for stronger hair and nails, thanks to NOW media friend Kristine Thomason.*

Thanks to NOW media friend April Benshosan and RD Lauren Manaker, NOW^® Extra Strength Biotin featured among the 6 best biotin supplements for hair support in 2024.

NOW^® Clam & Focus and NOW^® True Calm^™ featured among the 13 supplements to beat t

NOW^® Sports Effervescent Effer-Hydrate received best electrolyte supplement for everyday use, thanks to NOW Wellness Partner and Sports Dietitian Kelly Jones.

Top dermatologist Dr. Dendy Engelman recommends NOW^® Soothing Rose Facial Cleansing Oil for the changing season.

NOW^® Essential Oils Peaceful Sleep was the best essential oil for sleep support for 2025.

NOW^® Solutions Sweet Almond Oil was a top pick of the best almond oil skincare products to shop.

NOW^® Chromium Picolinate was a top pick for expert-backed chromium supplements to try, thanks to NOW friend and journalist Andi Breitowich.

NOW^® Iron Complex featured among the 6 best iron supplements for women, thanks to NOW RD friend Maggie Moon.

NOW^® Magnesium Citrate featured as a must-have product when flying.

NOW expert and top dermatologist Dr. Dendy Engelman recommends NOW^® Solutions Bakuchiol Skin Renewal Serum as a natural alternative to retinol for best anti-aging serums.

NOW Wellness Partner friend Celeste Thomas uses NOW Real Food^® Organic Monk Fruit Liquid in her morning matcha recipe.

NOW^® Sports Organic Pea Protein featured in #NOWAmbassador Tori Franklin’s post-workout recovery protein shake on nutrition tips from 2024 Paris Olympians

NOW^® Sports Effer-Hydrate Effervescent Tablets highlighted by Brooks Beast Josh Kerr on what 2024 Olympic athletes eat to have energy. 

NOW^® Krill Oil and NOW^® Omega-3 were among the 11 best fish oil supplements, thanks to NOW Wellness Expert Maya Feller and longtime dietitian friends Amy Shapiro and Lauren Manaker.

NOW Wellness Expert Kelly LeVeque provided tips and recommendations for following a high-protein meal plan, featuring the NOW^® Sports Whey Protein Isolate Unflavored Protein Powder.

NOW^® Calcium Citrate Pure Powder received best powder form of the best calcium supplements for pregnancy, as recommended by dietitians.

NOW^® Vitamin B-12 1000 Lozenges was among the 9 best vitamin B12 supplements to help boost a low intake, as recommended by dietitians for those with difficulty swallowing capsules.