
Why NOW?
With more than 1,400 products that are quality tested and inspired by nature, NOW is the perfect choice for your wellness needs.
Heart Health
When it comes to values, family is at the heart of NOW, and that’s why we provide products inspired by nature to empower your family to live a healthier life.
Go-To Guide for Seasonal Wellness
According to Registered Dietitian Nutritionist DJ Blatner, it’s a good practice to check in with yourself every season to assess how you are feeling, what’s working, and what’s not. Download six powerful self-care steps for optimal seasonal wellness, especially important during these uncertain times.


How Does NOW Guarantee Quality Supplements?
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How Does NOW Guarantee Quality Supplements?
NOW test all ingredients and finished products for purity, potency, and safety in our state-of-the-art, in-house laboratories. That’s 16,000 test on a monthly basis! Learn more about NOW Quality & Safety