NOW® Foods Reaffirms Commitment to Non-GMO Products and Ingredients

NOW® Foods Reaffirms Commitment to Non-GMO Products and Ingredients

Bloomingdale, IL - October is Non-GMO Month, so it’s the perfect time to announce that in 2014 all NOW Foods BetterStevia™, NOW Real Food®, NOW Real Tea™ and Living Now™ food products produced will be non-GMO. Beginning January 1, 2014, each item produced in these product lines will be free of GMO ingredients.*

Additionally, NOW is actively seeking non-GMO verification for all current non-GMO food line products through The Non-GMO Project. While NOW currently has the necessary documentation for all non-GMO food line products in their inventory, verification from The Non-GMO Project provides additional validation that the ingredients used in our products have been independently verified.

As one of the industry’s leading manufacturers of both dietary supplements and natural foods, NOW has been committed to providing natural products of the highest quality since 1968. The company firmly believes that natural products are better, which is why they have always sought to use organic and non-GMO ingredients. These ingredients are produced using methods that preserve their natural identity and integrity, which supports NOW’s 45 year old mission of empowering people to lead healthier lives.

Over the past two decades the number of crops that are grown in the United States and other countries using genetic engineering has been increasing. Genetic modification of foods and dietary supplements has become a polarizing topic, and this issue has far-reaching implications for current and future generations. While supporters of genetic engineering (GE) promise higher crop yields and other benefits, more research is needed to gauge the true long-term health and environmental impact of GE agricultural methods and the products produced with these methods.

With the growing prevalence of genetically modified ingredients in the food supply, NOW feels strongly that non-GMO sourcing aligns well with NOW Foods’ core value of producing and selling products that are as natural as possible. NOW’s goal is to assure that our products are non-GMO, either through The Non-GMO Project Verification program, or by other means.

NOW continues to support non-GMO initiatives in a variety of ways:

    Support of The Non-GMO Project by providing scientific experts to serve on its Technical Advisory Board.
    Support of national and uniform labeling of GMO foods and continuing to work with industry groups on finding feasible ways to achieve this.
    Publicizing data showing that GMO crops can be inferior nutritionally and agriculturally as compared to their related conventionally grown strains.
    Working actively with ingredient suppliers and asking them to put more effort and resources into non-GMO sourcing and documentation.
    Continuing to expand Certified Organic and non-GMO verified (by The Non-GMO Project) offerings.
    Working with various organizations to improve availability of non-GMO dietary ingredients.

*Updated 12/05/13

About NOW Foods:
Founded by Elwood Richard in 1968 on the belief that natural Is better, NOW Foods has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, foods, sports nutrition and personal care products that are As Natural As Can Be™. NOW Foods is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. Its state-of-the-art manufacturing facility in Bloomingdale, Ill., has been GMP (Good Manufacturing Practices)-certified since 2000 and its in-house laboratory capabilities are among the best in the industry. The company has over 1000 employees, and its products are sold in more than 80 countries. After 45 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.