NOW® Foods Honored by Vitamin Angels

March 17, 2014

20 Years of Support

Bloomingdale, IL (March 17, 2014) -- NOW Foods was honored by Vitamin Angels at its Twenty Year Celebration on Thursday, March 6, at the VIP Diamond Club at Angel Stadium of Anaheim, California. NOW was one of two companies recognized as a “Founding Supporter” for having supported Vitamin Angels for the past twenty years. Held in conjunction with the opening of the Natural Products Expo West in Anaheim, the event drew 700 members of the natural products industry.

“In the beginning, contributions from NOW Foods were literally the lifeline that kept Vitamin Angels’ doors open,” said president and founder of Vitamin Angels, Howard Schiffer. “Today our doors are wide open and we’re reaching more children than ever before. NOW Foods has been there for us through it all, and we’re proud to call them our Founding Supporters.”

In the last 20 years, NOW’s contributions have made it possible for Vitamin Angels to reach over 2.3 million children in 50 countries, including the U.S., with lifesaving and life changing vitamins. On NOW’s 40th anniversary in 2008 the company pledged to donate 40 million capsules of Vitamin A over a 10-year period. As of 2013 NOW was well ahead of plan with more than 32 million doses donated.

“NOW Foods has always felt a strong bond with Vitamin Angels because their mission is very closely aligned with our mission of empowering people to lead healthier lives,” said NOW Health Group CEO Al Powers. “We congratulate Vitamin Angels on their 20th anniversary. All of us at NOW are honored to be partners with Vitamin Angels since their work is making an extraordinary difference in our world.”

About Vitamin Angels: Vitamin Angels helps at-risk populations in need—specifically pregnant women, new mothers, and children under five—gain access to lifesaving and life changing vitamins and minerals. In 2014, Vitamin Angels is working to reach 40 million children in approximately 45 countries, including the US, with the vital nutrients they need as a foundation for good health. Vitamin Angels has received six consecutive four-star ratings from Charity Navigator for Financial Health, Accountability and Transparency. To learn more, visit