NOW® Expands Supplement Product Lines with Acquisition of SuperNutrition High Potency Vitamin Brand
NOW has acquired the SuperNutrition supplement company, which offers a unique brand of multi-vitamin skus that are high potency, scientifically formulated and targeted by need, as of September 3, 2019.
SuperNutrition was started by Patrick Mooney and his son, Michael Mooney, and remained a family business led by Patrick’s daughter Kathy Mooney. NOW expects to expand the SuperNutrition line, while keeping the founder’s formulation principles and family business ethics.
“The SuperNutrition brand and products are a welcome addition to the family-focused range of high-quality, nutritionally valuable dietary supplements offered by NOW,” said Jim Emme, NOW CEO. “We are thankful to Kathy and her family for having confidence that NOW will take care of their father’s legacy brand of healthy vitamins.”
“I am confident our family-owned company is in great hands as part of the NOW family,” said Kathy Mooney, former President & CFO of SuperNutrition. “I look forward to seeing them grow the SuperNutrition brand and offer its benefits to more people to support better health.”
NOW intends to expand distribution worldwide through a wide and growing network of successful international distributors.
Respected industry veteran Karl Riedel of Riedel Enterprises facilitated the acquisition, utilizing his knowledge of both parties and his belief that their company philosophies would be harmonious.
Details of the acquisition were not disclosed.
Visit SuperNutrition to learn more.