More About Astaxanthin

April 9, 2020
astaxanthin field large image

What are Health Experts Calling Natural Astaxanthin?

Some renowned health experts and opinion leaders are starting to call natural astaxanthin “A Great Anti-Aging Supplement.”* This makes sense when you read the list of all the health claims for natural astaxanthin (which are based on over 500 positive medical research studies). When you think about it, most of the health concerns people have as they age can be affected by this one extraordinary molecule.*

Other health experts are calling astaxanthin different, flattering names as well. For example, when the USA’s leading health TV show, “The Dr. Oz Show,” aired a report about astaxanthin a few years ago, it showed Dr. Oz sitting under a huge sign calling astaxanthin “The #1 Supplement You’ve Never Heard of that You Should Be Taking.”

We like to call natural astaxanthin “The Supplement You Can Feel” because most people who take it report actually feeling a difference in their bodies.* Whether it’s joint and tendon health, enhanced physical endurance, immune system support, healthy skin, or one of its other researched health benefits, people who try natural astaxanthin usually love it and become life-long consumers!*

500 Medical Research Studies Can’t Be Wrong

The basis for the health experts’ great appreciation for astaxanthin is rooted in science. There have been over 500 medical research studies showing a wide range of potential health benefits for astaxanthin. These range from in vitro experiments on astaxanthin’s free radical scavenging activity to pre-clinical animal trials to state-of-the-art human clinical studies. Based on this research, the following health claims have been submitted to the US FDA without objection for natural astaxanthin:

  • Nutritional support in the battle against aging*
  • The ultimate nutrient to support the eyes and brain*
  • Helps maintain beautiful, younger-looking skin*
  • Promotes healthy joints, tendons and synovial fluid*
  • Helps support cardiovascular function and a healthy circulatory system*
  • Promotes improved performance levels in athletes*
  • Supports energy production in the cell’s power plant—the mitochondria*
  • Supports enhancement of the immune response*
  • Nourishment for your DNA*
  • Astaxanthin is 10X to 6000X stronger than other natural free radical scavengers*

NOW Offers Quality Astaxanthin Products

NOW offers three high quality astaxanthin products: Astaxanthin 4 mg softgel, Astaxanthin 4 mg veggie softgel, and Astaxanthin Extra Strength 10 mg softgel.

We only use proprietary astaxanthin ingredients that are rigorously sourced. Companies providing us with astaxanthin take pride in growing high quality Haematococcus pluvialis microalgae using sustainable and strictly controlled methods. These methods result in the harvest of superior microalgae that yield highly purified, solvent-free, and standardized astaxanthin.


*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.