As the debate surrounding the importance of vitamins continues, we often forget one simple truth – vitamins are absolutely essential for our survival. Vitamins are organic compounds that are required in small amounts by all living organisms. They cannot be synthesized by our bodies, so they must be obtained from the diet, either from food or through supplementation. Vitamins are necessary for growth, healthy metabolism, cellular function, and countless processes within the body. Without them our physical being and health would quickly deteriorate.

While a healthy, balanced diet may provide these essential vitamins in quantities sufficient to support good health, this is contingent on a diet comprised of nutritious whole foods grown in balanced soils. Today’s highly processed and refined foods typically don’t contain adequate levels of vitamins and other nutrients, which makes supplementation advisable to bridge the nutrition gaps in our diet.

The list of vitamins covered in this guide include:

• Vitamin A
• B Vitamins (B Complex)
• Vitamin C
• Vitamin D
• Vitamin E
• Vitamin K
• Multivitamins

With NOW^® you get great quality, value and selection. Our vitamin and multivitamin products are available in several different delivery forms - including vegetable capsules, gelatin capsules, tablets, chewables, softgels, powders, and liquids - and we offer a wide range of strengths to suit individual needs. Combine our superior quality and selection with our affordable prices and the choice for your vitamin needs is easy.