Cleanser Chosen as Finalist in Virgo's SupplySide Editor's Choice Awards

September 26, 2013

NOW Foods named among top CPG products for innovation and market significance

Bloomingdale, IL (September 26, 2013) - NOW Solutions’ Clarify & Illuminate Age Transformation Cleanser has been selected as one of VIRGO’s ( 2013 SupplySide Editor’s Choice Awards Finalists. VIRGO is an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies.

Five 2013 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in 15 categories: animal nutrition, antioxidant supplements, beverages, digestive health, functional food, hair care, multivitamin, nutricosmetics, omega-3, organic, packaging design, skin care, specialty supplement, sports nutrition and weight management. One winner in each category will be announced at SupplySide West 2013 during the SupplySide Editor’s Choice Awards Reception, set for Nov. 13 at The Venetian in Las Vegas.

“We are proud that our personal care lines have been so very well received, as evidenced by this award,” said NOW® Foods president Jim Emme. “We are committed to creating and offering natural products that are effective and safe as part of NOW’s 45 year legacy.”

NOW® Solutions Clarify and Illuminate Age Transformation Line™ is a comprehensive skin care system that helps to transform the most visible signs of aging. It contains the clinically tested brown algae extract Mitostime™.

This three-step skincare system Includes:

For more than 15 years, SupplySide has helped dietary supplement, food, beverage, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product. The inaugural Editor’s Choice Awards is among several recent and forthcoming strategic initiatives to extend its services. The SupplySide West event draws 13,000 attendees and offers more than 1,700 exhibit booths showcasing innovative ingredients and technologies from around the world.

"Last year's inaugural Editor's Choice Awards program was a great success, highlighting the products that are coming to market, driven by the innovative ingredients highlighted at SupplySide," said Heather Granato, vice president, content, in VIRGO's Health & Nutrition Network. "This year's program expanded from 10 to 15 categories, and our editorial team was impressed by the range of products and out-of-the-box thinking that these companies are putting into product development to reach their target market."

The 2013 SupplySide Editor’s Choice Awards Reception is sponsored by Draco Natural Products. SupplySide West will be held Nov. 12 to 16 at the Venetian and Sands Expo in Las Vegas. For more information, visit