Seals & Certifications

Good Manufacturing Practices (GMP)

NOW adheres to the Good Manufacturing Practices (GMPs) program from the Natural Products Association (NPA) as well as the U.S. Food and Drug Administration’s Current Good Manufacturing Practices (CGMP) program. Both programs lay the foundation for reproducible dietary supplement quality and ensure that responsible manufacturers such as NOW have the appropriate quality control measures in place.

Underwriters Laboratories (UL)

The safety and health of our customers are truly important to us, which is why NOW chooses to partner with Underwriters Laboratories (UL) to ensure quality control and regulatory compliance testing for our dietary supplements. UL has been a respected leader in safety science since 1894.

UL ISO 22716:2007 for Cosmetics

NOW has also achieved enhanced UL certification for our entire cosmetics line. ISO 22716:2007 confirms our commitment to the highest level of quality and consistency for our natural cosmetic products.


NOW® Sports makes it easy to train clean. Look for the Informed-Sport certification on select products for lot-by-lot third-party testing for more than 220 banned substances.

Steroid Tested

In addition to Informed-Sport/Informed-Choice, we also perform our own in-house steroid testing to be absolutely sure that our sports nutrition products are pure and safe. Look for the steroid-tested logo on select NOW Sports products.

National Animal Supplement Council (NASC)

Our love of pets is what prompted us to introduce our NOW® Pets line, as well as to obtain certification from the National Animal Supplement Council (NASC) for our entire line of pet products.

Probiotic Strain Verified

NOW® uses RiboPrinter® microbial characterization to choose probiotic strains with the greatest benefit. NOW probiotic products bearing this seal have identity-verified probiotic strains.

United States Department of Agriculture (USDA) Certified Organic and QAI Certified Organic

At NOW we choose to use USDA Certified Organic and QAI Certified Organic whenever possible. Organic products and ingredients align perfectly with our focus on natural health.

Non-GMO Project Verified

NOW offers hundreds of products that are Non-GMO Project Verified, and this number will continue to increase.

PETA’s Beauty Without Bunnies Cruelty-Free Program

NOW® Solutions is proud to display the PETA cruelty-free certification, Beauty without Bunnies, to all of our topical skincare and aromatherapy products. This certification ensures that our beauty and personal-care products are cruelty free and never tested on animals.

Non-GMO (Genetically Modified Organism)

Empowering health means using the safest and healthiest raw materials possible, such as non-GMO ingredients. All of our food products are non-GMO, and our goal is to eventually offer 100% non-GMO products.

Certified Gluten-Free and Gluten-Free

NOW’s gluten-free products take the worry out of gluten-free eating. Our certified gluten-free products are tested exhaustively to guarantee less than 10 parts per million (PPM) of gluten, and products labeled as gluten-free are tested to ensure they contain less than 20 PPM of gluten.


At NOW we love animals, good health, and the environment, so vegan products are a natural fit for us. NOW products with the Vegan logo are free of animal products in any form.


If you appreciate the benefits of kosher foods that are produced using highly sanitary methods to prevent cross-contamination, look for these certifications on NOW products: Triangle K  - K ParveCRCTriangle K with Dairy - Triangle K with Gelatin.


NOW Halal-certified products are made using ingredients that are permissible under Muslim dietary law and processed in a hygienic manner.