Press Room

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What's Trending in Natural Products?

What to Expect: From Truth in Labeling, to Probiotics, to Adaptogens, to Vegan Products & Convenience in Natural Foods

NOW Health Group Inc. Expands Voluntary Recall of Ellyndale® Nutty Infusions™

NOW Health Group Inc. Voluntarily Recalls Select Ellyndale® Nutty Infusions™

NOW^® Founder Elwood Richard 9/17/31 - 4/7/17

NOW^® Founder Elwood Richard Honored as Visionary by the American Herbal Products Association

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NOW Solutions Organic Lavender Oil was featured as one of Jessica Alba’s Beauty Essentials!

The October issue of Better Nutrition Magazine featured Ellyndale^® Sugarless Sugar as a “sweet deal” in their Hot Buys section, and also highlighted NOW^® Solutions Put Some Pep In Your Step essential oils kit as a way help energize anytime, anywhere.

The October issue of Clean Eating Magazine highlighted NOW® Probiotic-10 50 Billion Veg Capsules as a probiotic that “measures up” in their special gut-health section.

Ellyndale^®Q-Cups™ were featured among the top food trends for 2017 in US News & World Report’s 7 Food Trends You Need to Know About Now.

NOW^®Solutions Organic Jojoba Oil was featured among the best five ingredients to fight oily skin, in an article that appeared on both the online versions of Rodale’s Organic Life and Prevention.

NOW’s wellness expert, Dr. Wendy Bazilian, contributed an article to MBG.com, “What to Eat for Glowing Skin This Summer,” and mentioned NOW® Sports Organic Pea Protein as a good source of protein that may help overall skin health.

Leading organic/wellness site, Organic Authority, educates its readers on why erythritol is a great sugar substitute and natural alternative to artificial sweeteners, and recommends NOW Real Food® Erythritol as a popular choice.

In an article about the rising popularity of plant-based proteins, particularly pea protein, PopSugar’s Fitness Editor analyzed NOW® Sports Pea Protein for its top nutritional benefits.