Message from Jim Emme

At NOW we’re very fortunate to be in an industry in which we can offer quality and reliability to people that choose to use our products. We’ve articulated this commitment in our mission statement - to provide value in products and services that empower people to live healthier lives.

NOW employees understand that our job is to support this mission each and every day by providing high quality products to consumers seeking to lead a healthier lifestyle. You can rest assured that no matter which NOW products you choose, each product will be backed by the skills and the knowledge of our talented manufacturing and experienced technical teams at each of our state-of-the-art facilities.

We at NOW hold ourselves to high standards in the quality of our products and our business practices, and hold ourselves to the strictest ethical principles. You can trust the NOW Brand, and can count on our products and services to be the best you can find at a fair price.

Many companies say it, but we truly are a company that cares. We’re environmentally focused, providing many hours of service to our communities in support of a better environment, and we have one of the most extensive re-use and recycling programs in our industry. These programs reduce waste in our facilities while lowering our costs. This isn’t just good business; it’s also the right thing to do.

We support many charities such as Vitamin Angels, and also make it easier for our employees to personally support these charities through a payroll deduction program. We do our best to do the right things every day, and we rest easy at the end of the workday knowing that this was a priority in all we do.

At NOW, we believe it is the right of each individual to support their health through the use of natural foods, health and beauty products, and supplements. We actively support organizations that promote the use of natural products, and also support the scientific research used to improve the quality of these products.

We support grass roots efforts to change our costly health care system through the promotion of good nutrition and preventative healthcare through the use of natural products and nutritional supplements. We support ongoing efforts with others in the industry to defend the guiding principles of DSHEA, the Dietary Supplement Health and Education Act of 1994, which also provides for safety and quality standards, and consumer education about the benefits of nutritional supplements. Despite news and media reports to the contrary, our industry is well-regulated through DSHEA.

We believe that millions of people worldwide rely on natural products to enjoy good health and a better quality of life, and it’s these people we go to work for every day.

We’ll continue to support the vision of NOW’s Founder, Elwood Richard, by providing the highest quality natural health products at affordable prices.

In Good Health, 
Jim Emme
NOW Health Group CEO