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There’s nothing more precious than the adorable little humans that are our children. They’re the future, and our job as parents is to do the best we can in preparing them for a fulfilling life.
One of the easiest and most effective ways to prepare them for the future is to help them stay well with a healthy diet and lots of activity. It’s our duty to teach our children the value of good health and an active lifestyle, and to instill in them life-long healthy habits that will enrich their lives. Good nutrition for kids is absolutely essential.
Good nutrition is always important, but never more so than our first few years of life. These crucial years are when our greatest growth and development occur. It’s absolutely vital that we obtain the necessary nutrients to support this maturation process.
When we’re infants our nutritional needs are met with mother’s milk, formula, and baby food. But with the step up to solid foods many children begin to experience a decline in the nutritive value of their food. No matter how hard we try to get our kids to a eat healthy diet, most parents will at some point find themselves dealing with a picky eater or making unhealthy concessions due to hectic schedules. We may resort to serving foods that satisfy their hunger, but not necessarily their nutrition needs.
This is where children’s supplements and children’s vitamins come into play. Just like adult supplements, children’s supplements can help fill the nutritional gaps in your child’s diet and keep them growing and developing the way they’re intended to.
At NOW we understand that children have unique nutritional needs, and we carefully formulate our children’s products to provide scientifically supported dosages of the most important nutrients.
We also understand that kids won’t eat something that doesn’t taste good, so we go the extra mile to ensure our kid’s products actually taste great, but without the use of sugar, artificial sweeteners or additives. We use natural flavors and sweeteners such as xylitol and stevia for healthier products that are ideal for overall kid health.
Best of all, NOW® children’s supplements are produced with the same industry-leading commitment to quality as every other NOW product. Our children deserve the very best, and this is what we strive to produce every day.
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