NOW Supplements
Highway To Wellness Maps


                        THEME ROADMAP PDF

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Basic Nutrition Needs

It’s sometimes easy to forget the fact that vitamins and minerals are absolutely essential for life. Our health and well-being are dependent on our nutrient intake. For many of us, we may not be getting the nutrients we need from the foods we eat. At NOW®, we can help bridge these nutritional gaps through our extensive selection of essential vitamin and mineral supplements your body needs to maintain health and well-being. From multivitamins and Omega-3 to specialized nutrients such as Red Mineral Algae and Flax Seed Oil, NOW has your nutrition basics covered.





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Cognitive Health Needs

On the highway to wellness, no one can afford to fall asleep at the wheel. That’s why NOW® Foods offers an extensive selection of natural Cognitive/Brain support supplements, such as Lecithin, Ginkgo Biloba, Phosphatidyl Serine, Acetyl L-Carnitine and Alpha GPC, as well as standardized herbs, combination formulas, B-vitamins, nutritional oils and much more.* We have a state-of-the-art GMPcertified facility, and quality test our ingredients and products in one of our 8 on-site laboratories. Be sharp. Stay focused. Think NOW®.




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Digestive Support

A good diet won’t get you very far on the Highway to Wellness if your digestive system isn’t running at full throttle. A lifetime of bad eating habits may diminish our digestive capabilities and our gut health. Aging, food sensitivities, stress, and other factors can also impair digestion. At NOW®, we understand how important a healthy digestive system is, and have tailored our line to meet the complete digestive needs of today’s health enthusiast. From probiotics and digestive enzymes, to specialized formulas and natural detoxification, you can count on NOW to deliver everything you need to keep your digestive system running at peak efficiency.*


Comprehensive Digestive Enzymes

Specialty Formulas

Kid's Diegestive Support


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Glucose Management

One of the most influential aspects of human health, ironically, is also one of the most universally disregarded. Glucose, commonly referred to as blood sugar, is a simple sugar produced primarily during the digestion of carbohydrates, and is the body’s main source of energy. To regulate the uptake of glucose into various cells for storage your body produces insulin, a hormone that helps regulate carbohydrate and fat metabolism. Most foods in their natural form don’t contain enough carbohydrates and/or sugars to adversely affect blood glucose metabolism. However, today’s food supply contains an overabundance of sugars. This excess sugar intake can wreak havoc on the body’s ability to control insulin levels. As many individuals learn, there is a steep biological price to pay for failing to respect the all-encompassing role glucose metabolism plays in human physiology. NOW Foods® proudly offers one of the industry’s most extensive selections of natural supplements for the support and maintenance of healthy glucose metabolism.*

Metabolic Support

Healthy Digestion

Weight Management

Alternative Sweetners


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Cardiovascular Support

The heart is clearly the celebrity of the human body. We hear about itin songs, see it represented in cinema, and have come to know it as the universal symbol for love. But make no mistake, the heart is one of the hardest working organs in the body. On average, a healthy human heart beats over 100,000 times per day, 24 hours a day; resting only slightly each night while we sleep. Its primary function is to pump blood throughout the body, and in the process provide the oxygen and nutrients we need to live. Like any hard-working machine, the heart requires a unique combination of attention, respect, and maintenance. At NOW, we believe that the Highway to Health starts with a strong, well-nourished heart. Our line of cardiovascular products has been carefully structured to support
each and every aspect of healthy cardiovascular function.*

Lipid Health

Heart Strength

Blood Pressure Support

Vein Integrity


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Seasonal Support

Each day, the body fights a cellular battle against an invisible army of airborne toxins, pollutants, microorganisms and other potential invaders. Over time, however, the immune system’s armor becomes increasingly tested. Stress, disease, diet, and lifestyle can all weaken the body’s natural defense. Like every human system, the immune system requires a very particular supply of nutrients, enzymes, and other compounds to function optimally.

Lifetime Immune Support

Seasonal Immune Support

Key Antioxidants


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Joint Support Needs

When you think about it, life is an endless series of journeys from Point A to Point B. We’re constantly moving, reaching, carrying and stretching. As the years pass, many of life’s most routine activities begin to take a signiἀcant toll on healthy joint structure. Products such as Glucosamine, Chondroitin, and MSM (methylsulfonylmethane) have stood the test of time while paving the way for innovative new joint support products. This has made it possible for individuals from all walks of life to travel the highway to health in pleasant stride instead of painful struggle.

Structural Support

Pain & Mobility


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Weight Management

The benefits of maintaining healthy body weight extend far beyond appearance. In contrast, the entire body pays a hefty price for being overweight. Blood vessels become greatly strained, forcing the heart to work beyond normal capacity. Joints of the hips, knees, spine, and ankles endure more forceful, cartilage-deteriorating impact. As the body loses its ability to use blood sugar effectively, insulin-producing cells become stressed, damaged, and may fail. When a person’s weight rises to dangerous levels, so may their LDL (bad) cholesterol, triglycerides, and blood pressure; each a well-documented precursor of heart disease. Gallstones and high uric acid (the leading cause of gout) are commonly reported. Increased fat layers at the neck and chin are a known cause of sleep apnea and snoring, depriving the body of vital sleep needs. Finally, the mental and psychological effects of being overweight are immeasurable, commonly resulting in low self-esteem and depressed mindset.



Cortisol Support*

Fluid Balance


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Vitamin D

Nicknamed “The Sunshine Vitamin”, Vitamin D is an essential nutrient obtained through the diet as well as naturally produced by the body when skin is exposed to the sun’s ultraviolet rays. It’s necessary for calcium absorption and bone mineralization, proper immune system function, normal growth and development, healthy bones and teeth, and much more. With many people avoiding sun exposure these days, and declining consumption of Vitamin D-fortified foods, supplementation with Vitamin D is becoming necessary to maintain normal healthy levels. Fortunately NOW® offers a fantastic selection of Vitamin D products that make it easy to get plenty of the Sunshine Vitamin and all its health benefits.*

Structural Support*

Immune System Support*


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Natural Detoxification

Throughout our life we come in contact with unnatural substances that are less than desirable, such as smoke, dust, pesticides, preservatives, heavy metals, and more. These unnatural substances enter our bodies through the mouth, nose, skin, eyes and ears, and while we are equipped with natural detoxification mechanisms to remove these unwanted pollutants, remnants often remain and can accumulate over the years. Once they’ve accumulated, they can eventually overpower even the healthiest person’s immune system, potentially leading to fatigue, sudden mood swings, digestive irregularity, allergies, sleep disturbances and more. Fortunately NOW® offers a number of products that can help you detox safely and naturally.



Cellular Support*


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Vitamin E

Since its discovery in 1922, Vitamin E has been one of the most studied nutrients in the world, and as a result its seemingly boundless health benefits are well-documented. Its role in cardiovascular health has been substantiated time and time again, and its powerful free radical scavenger properties are backed by more than 80 years of clinical research. Studies also indicate that Vitamin E supports healthy nervous system and immune system function, and its free radical scavenger properties help to protect our skin from aging. At NOW®, we utilize in-house testing to verify the identity, potency and purity of all our Vitamin E products, and we screen for heavy metals, pesticides, and other contaminants to ensure the products you purchase are safe and effective.*

Effective free radical scavenger*



Prostate Support*


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Digestive Enzymes

Digestive enzymes are the biochemical workforce of your digestive system. They’re responsible for breaking down the foods you eat into smaller individual components for absorption and use by the body. The vitamins, minerals, amino acids and other vital nutrients your body needs to function and sustain life are separated from the foods you eat by digestive enzymes. Without them your body would receive little if any benefit from the foods you eat. Taking quality digestive enzyme supplements from NOW® can help support optimal digestive function and ensure that you’re obtaining the important nutrients you need from your food.

Supports Max Food Utilization*

Support Healthy Digestion*


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Probiotic Health

Most people hear the word “bacteria” and instantly think of images of invasive, undesirable microorganisms. For many bacteria this may be true, but not when it comes to digestion. Your intestines are actually home to billions of both good and bad bacteria. The good bacteria (probiotic bacteria) help keep the bad bacteria from multiplying, support healthy digestive function, and promote the proper utilization of food. In addition, probiotics may help to support healthy immune system function. At NOW® we offer a wide array of probiotic supplements, as well as prebiotics – natural substances that assist probiotics with growth and proliferation.*

Promote Positive Probiotic Balance*

Supports Gastrointestinal Health*

Supports Immune System Function*



*These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure or prevent any disease.