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NOW Supplements

Highway To Wellness Maps


                        THEME ROADMAP BROCHURE

Basic Nutrition Needs

It’s sometimes easy to forget the fact that vitamins and minerals are absolutely essential for life. Our health and well-being are dependent on our nutrient intake. For many of us, we may not be getting the nutrients we need from the foods we eat. At NOW®, we can help bridge these nutritional gaps through our extensive selection of essential vitamin and mineral supplements your body needs to maintain health and well-being. From multivitamins and Omega-3 to specialized nutrients such as Red Mineral Algae and Flax Seed Oil, NOW has your nutrition basics covered.





Cognitive Health 

Every time we reason, perceive, judge, or exercise awareness we’re utilizing our cognitive abilities. Maintaining healthy cognitive function and a healthy nervous system is vitally important for anyone to succeed in life and, more importantly, for a good quality of life. Fortunately there are a wealth of natural products that provide the nutrients our bodies need to keep us on our toes and processing information at faster- than-light speeds. These include nutrition basics such as B vitamins and Phosphatidyl Serine, herbs such as Ginkgo Biloba, and specialized nutrients such as Alpha GPC and DOPA Mucuna. Read on to learn how you can stay sharp and focused on your journey down the Highway To Wellness.*




Digestive Enzymes

Digestive enzymes are the biochemical workforce of your digestive system. They’re responsible for breaking down the foods you eat into smaller individual components for absorption and use by the body. The vitamins, minerals, amino acids and other vital nutrients your body needs to function and sustain life are separated from the foods you eat by digestive enzymes. Without them your body would receive little if any benefit from the foods you eat. Taking quality digestive enzyme supplements from NOW® can help support optimal digestive function and ensure that you’re obtaining the important nutrients you need from your food.

Supports Max Food Utilization*

Support Healthy Digestion*


Digestive Support

A good diet won’t get you very far on the Highway to Wellness if your digestive system isn’t running at full throttle. Bad eating habits may diminish your digestive capabilities and your gut health. Aging, food sensitivities, stress, and other factors can also impair digestion. At NOW®, we understand how important a healthy digestive system is, and we’ve tailored our offerings to meet the complete digestive needs of today’s health enthusiast. From probiotics and digestive enzymes to specialized formulas and natural detoxification, you can count on NOW to deliver everything you need to keep your digestive system running at peak efficiency.*


Comprehensive Digestive Enzymes

Specialty Formulas

Kid's Digestive Support


Glucose Support

Glucose is a simple sugar produced primarily during the digestion of carbohydrates, and is the body’s main source of energy. To regulate the uptake of glucose into various cells for storage your body produces the hormone insulin. Most foods in their natural form don’t contain enough carbohydrates and/or sugars to adversely affect blood glucose metabolism. However, today’s foods contain an overabundance of sugars. This excess sugar intake wreaks havoc on the body’s ability to control insulin levels. Consequently, your body doesn’t produce enough insulin to keep up with the amount of glucose being produced, leading to a host of serious health concerns. NOW® offers a variety of natural supplements for the support and maintenance of healthy glucose metabolism.*

Metabolic Support

Healthy Digestion

Weight Management

Alternative Sweeteners


Healthy Weight

The negative effects of excess body weight are numerous and take a serious toll, both on our physical and mental well-being. Blood vessels may become restricted, which forces the heart to work harder and raises blood pressure. The spine, hips, knees and ankles must bear more weight, which leads to more forceful, cartilage- deteriorating impact during normal motion. Insulin-producing cells may become stressed or damaged, and may ultimately fail. Weight gain is typically accompanied by a rise in LDL cholesterol and triglycerides. Fat stored around the neck and chin can lead to snoring and other problems. Excess weight commonly results in low self-esteem. While diet and exercise are the best ways to maintain healthy body composition, certain nutritional products can help keep your weight where it belongs.



Cortisol Support*

Fluid Balance


Heart Health 

The heart is one of the hardest working organs in the body. On average, a healthy human heart beats over 100,000 times per day, 24 hours a day; resting only slightly each night while we sleep. Its primary function is to pump blood throughout the body, and in the process provide the oxygen and nutrients we need to live. Like any hard-working machine, the heart requires a unique combination of attention, respect, and maintenance. At NOW, we believe that the Highway to Wellness starts with a strong, well-nourished heart. Our line of cardiovascular products has been carefully structured to support each and every aspect of healthy cardiovascular function.*

Lipid Health

Heart Strength

Blood Pressure Support

Vein Integrity


Immune Health

Every day your body is assaulted by an invisible army of toxins, pollutants, microbes and more. As the body’s first line of defense, the immune system works tirelessly to protect you from these unwanted invaders. Comprised of a complex, highly integrated network of cells, tissues, organs, and signaling mechanisms, the immune system gives your body the ability to identify, target, and eliminate undesirable organic and inorganic materials. Unfortunately, the immune system becomes less efficient as you age due to stress, poor diet, lifestyle choices, disease, environmental pollutants, and other factors, but with proper nutrition you can keep your immune system running at peak efficiency.

Lifetime Immune Support

Seasonal Immune Support

Key Antioxidants


Joint Support

Life is an endless series of journeys from Point A to Point B. We’re constantly moving, reaching, carrying and stretching. As the years pass, many of life’s most routine activities begin to take a significant toll on healthy joint structure. Fortunately, ongoing advances in the nutritional sciences have helped researchers identify many natural compounds capable of supporting healthy joint function, mobility, and comfort levels. Products such as Glucosamine, Chondroitin, and MSM (methylsulfonylmethane) have stood the test of time while paving the way for innovative new joint support products.* This has made it possible for individuals from all walks of life to travel the Highway to Wellness in pleasant stride instead of painful struggle.

Structural Support

Pain & Mobility


Natural Detoxification

Throughout our life we come in contact with unnatural substances that are less than desirable, such as smoke, dust, pesticides, preservatives, heavy metals, and more. These unnatural substances enter our bodies through the mouth, nose, skin, eyes and ears, and while we are equipped with natural detoxification mechanisms to remove these unwanted pollutants, remnants often remain and can accumulate over the years. Once they’ve accumulated, they can eventually overpower even the healthiest person’s immune system, potentially leading to fatigue, sudden mood swings, digestive irregularity, allergies, sleep disturbances and more. Fortunately NOW® offers a number of products that can help you detox safely and naturally.



Cellular Support*


Probiotic Health

Most people hear the word “bacteria” and instantly think of images of invasive, undesirable microorganisms. For many bacteria this may be true, but not when it comes to digestion. Your intestines are actually home to billions of both good and bad bacteria. The good bacteria (probiotic bacteria) help keep the bad bacteria from multiplying, support healthy digestive function, and promote the proper utilization of food. In addition, probiotics may help to support healthy immune system function. At NOW® we offer a wide array of probiotic supplements, as well as prebiotics – natural substances that assist probiotics with growth and proliferation.*

Promote Positive Probiotic Balance*

Supports Gastrointestinal Health*

Supports Immune System Function*


Vitamin D

Nicknamed “The Sunshine Vitamin”, Vitamin D is an essential nutrient obtained through the diet as well as naturally produced by the body when skin is exposed to the sun’s ultraviolet rays. It’s necessary for calcium absorption and bone mineralization, proper immune system function, normal growth and development, healthy bones and teeth, and much more. With many people avoiding sun exposure these days, and declining consumption of Vitamin D-fortified foods, supplementation with Vitamin D is becoming necessary to maintain normal healthy levels. Fortunately NOW® offers a fantastic selection of Vitamin D products that make it easy to get plenty of the Sunshine Vitamin and all its health benefits.*

Structural Support*

Immune System Support*


Vitamin E

Since its discovery in 1922, Vitamin E has been one of the most studied nutrients in the world, and as a result its seemingly boundless health benefits are well-documented. Its role in cardiovascular health has been substantiated time and time again, and its powerful free radical scavenger properties are backed by more than 80 years of clinical research. Studies also indicate that Vitamin E supports healthy nervous system and immune system function, and its free radical scavenger properties help to protect our skin from aging. At NOW®, we utilize in-house testing to verify the identity, potency and purity of all our Vitamin E products, and we screen for heavy metals, pesticides, and other contaminants to ensure the products you purchase are safe and effective.*

Effective free radical scavenger*



Prostate Support*


Women's Health

A woman’s nutritional needs are unique and ever-changing based on a variety of factors, including age, race, diet, body type, and more. Whether you’re a young adult looking to support cognitive function and physical fitness, or a mature woman looking to support balanced hormone levels and structural health, NOW® offers an extensive line of natural products specifically formulated to support your unique nutritional needs. Our line of safe and effective natural supplements are formulated and updated using the latest scientific research regarding women’s health and nutrition and are manufactured to NOW’s demanding quality specifications.*

General Nutrition

Prenatal Nutrition



Special Formulas

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.