NOW Supplements
New Products: September 2014
 October | November | December |



Effer-C™ Cranberry Pomegranate

#0618, 30/Box

Effer-C™ Cranberry Pomegranate tastes great and, like all Effer-C™ products, incorporates a uniquely bioavailable form of Vitamin C and comes in portable and convenient stick packs for ease-of-use. Our unique blend is loaded with the essential vitamins and minerals necessary to support optimal wellness. It’s designed to quickly and efficiently replenish the vital electrolytes needed to keep you running strong all day long.*

Effer-C™ is all about the C. But instead of any old Vitamin C we’ve included a highly bioavailable form of Vitamin C called Transport C-Plus®. This unique form combines buffered Calcium Ascorbate and Alpha Lipoic Acid, which potentially increases Vitamin C uptake by immune system T-cells and other types of cells, as well as increasing the potency of Vitamin C throughout the body. New Effer-C™ Cranberry Pomegranate packs a total of 1,000 mg of Vitamin C (as Calcium Ascorbate), including 230 mg of Transport C-Plus®, into one convenient packet.*

  • 1,000 mg of Vitamin C
  • Energy and Immune System Support* 
  • Vital Electrolytes* 
  • Made with Real Fruit
  • Vegetarian/Vegan
  • Sugar-Free

Sun-E™ Liquid

#0934, 4 fl. oz.

NOW® Sun-E™ Liquid is a soy-free, natural Vitamin E derived from Identity Preserved (IP), non-GMO Sunflower Seed Oil. Vitamin E is a major antioxidant and the body's primary defense against lipid peroxidation. It is particularly important for protection against cellular free radical/oxidative damage. These protective benefits are achievable with supplemental intakes higher than what is normally consumed in the average diet.*

  • Antioxidant Protection* 
  • Non-GMO and Soy-Free 
  • Sun E 900™ from Identity Preserved, Non-GMO Sunflower  Seed Oil 
  • 200 IU Vitamin E per ¼ Teaspoon Serving

Magnesium Bisglycinate Powder

#1299, 8 oz.

Magnesium Bisglycinate utilizes Magnesium bound to the amino acid Glycine, which facilitates intestinal absorption. Magnesium is a mineral that activates an estimated 300 enzymes, including those that regulate functions critical for energy production and metabolism, muscle contraction, nerve impulse transmission, and bone mineralization.

In addition, Magnesium is required for fatty acid synthesis, protein synthesis, and glucose metabolism. Magnesium status is also important for regulation of calcium balance through its effects on the parathyroid gland.*

  • Supports Energy Production* 
  • Critical for Enzyme Function*
  • 250 mg Magnesium per Level Teaspoon Serving
  • Nervous System Support* 
*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease.