At NOW Foods we believe that natural products are better than synthetics for supporting optimal health and wellness. We carry both natural and nature-identical products in many different categories, including supplements, foods, and personal care products. Our natural product selection helps to differentiate us from the mass market. We also differentiate ourselves from many companies in our own industry who claim to sell natural products. However, when you read their product labels, you find a host of synthetic ingredients and additives. Elwood Richard founded NOW Foods for the sole purpose of providing affordable natural products to everyone, and we still hold true to his vision today. As a chemist, Elwood understood the dangers posed by synthetic ingredients, and moreover that health and wellness begins with products that are As Natural as Possible (SM). Since 1968, we've been delivering such products to your doorstep, and will continue to do so. We can do this because we are a family-owned company and we are not beholden to investors or shareholders.