News from NOW's Quality Assurance Department
In todays high-tech rapidly changing nutrition marketplace we are constantly inundated by new products, irresistible fads, and nutrients that are impossible to pronounce. A nutrient we tried yesterday has already been forgotten today so as to make room for the promise of something new tomorrow. Hopefully we can resist the temptation to forget some of the nutritional giants that have served as foundations to our health and even our industry. Lecithin is just one such nutritional powerhouse.
Lecithin is composed of a group of phosphorus containing fats or phospholipids the most important being phosphatidylcholine, phosphatidylinositol, and phosphatidylethanolamine. Lecithin can be found in a variety of foods including egg yolks, milk, meats, fish, and legumes. Since our intake of some of these foods has been reduced due to cholesterol and fat concerns we have concomitantly reduced our intake of this important nutrient. Every living cell contains these phospholipids and the functioning of our nervous system is particularly compromised if we are inadequate in lecithins key ingredients. Deficiencies are linked to a variety of neurological disorders. Phosphatidylcholine builds nerve cells and substances they communicate with and has been studied for memory. As a lipotropic choline is critical in fat and cholesterol metabolism particularly via the liver. The heart muscle has one of the highest concentrations of any muscle. For these reasons one often sees lecithin included in weightloss, cardiovascular, and liver support formulas.*
NOW recognizes the importance of lecithin and carries one of the largest selections of lecithin products on the market today. Commercially lecithin is derived from soybeans. Concerns over Genetically Modified Organisms such as found in most soy beans has prompted NOW to introduce a non-GMO lecithin, one of the first of its kind. NOW has a strict specification on heavy metal and microbial content. The extraction process also necessitates careful monitoring of solvent residues, rancidity via peroxide values, moisture content and other impurities, and phospholipid content. Our granular lecithin is 97 - 98% phospholipids compared to the 95% seen in other brands and with a taste that many people prefer over others. This is often a tell tale sign for purity. Rest assured that NOW will continue to work to meet or exceed our already high standards.
* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.