Manufacturer of Natural Products That Empower People to Lead Healthier Lives
Nutrition for Optimal Wellness
Our Quality Philosophy

QualityAPowersCommitment to Quality by Al Powers, CEO - NHG Inc.

It is sometimes difficult to believe that NOW has been providing natural health products for more than 45 years. Looking back at the history of our company, we have made many commitments, including the commitment made by Elwood Richard in his health food store back in 1968 to offer our customers exceptional value. During this time, we have experienced tremendous growth and expansion. We have progressed from a family-run health food store to a leader in the nutritional supplement industry. We have fought for the rights of consumers to use dietary supplements. And through it all, we have never lost sight of our mission to provide value in products and services that empower people to lead healthier lives.

But these are different times that we live in, and our industry is constantly being challenged. False media reports have consistently downplayed the value of dietary supplements, challenging their efficacy and safety.

NOW has, and will continue to be, committed to manufacturing quality products. This includes the utilization of current, cutting-edge science in the formulation of our products, strict scrutiny when choosing raw materials, advanced testing and validated methods development, and the employment of skilled, highly trained individuals who are passionate about fulfilling our mission.

As a company, we are one of the most visible quality advocates in the natural products industry. In addition to assisting in the development of the Natural Products Association’s Standards Committee, we have initiated, promoted, and supported initiatives to validate the safety and benefit of nutritional supplements. NOW has a full-time truth advocate who responds to misleading science and media reports, as well as one of the most dedicated teams of Quality Control and Quality Assurance professionals in the industry. In short, you don’t have to look too far to see that we are committed to what we do. This is a commitment that grows daily, as we continue to understand the changing needs of those we serve.

NOW is also committed to social and environmental responsibility. We want to make our products affordable, but at the same time available to those who can’t afford them. Our partnership with charitable organizations, such as the Vitamin Angel Alliance, is a reflection of our commitment to make our products available to those who have the least amount of resources and the greatest need. NOW has also been recognized as a leader in environmental responsibility, as we continue to explore new ways to preserve our natural resources for future generations.

In today’s business world of corporate takeovers and industry consolidation, NOW remains a family owned company that will continue to strive to honor our commitments for generations to come!



QualityMLelahQuality Assurance by Michael Lelah Ph.D, Technical Director

Over the past few years, we have made tremendous strides in the quality of our products, and we are proud to tell you how we have done this using leading methods and procedures. With the industry constantly evolving, we too have evolved in order to offer products that exceed the expectations of those of you who recommend, use, and sell them.

In short, NOW products work. Our products are formulated for safety and we strive to be As Natural as Possible™. Our products are manufactured according to Good Manufacturing Practices and tested to exceed the stringent specifications set forth by the FDA. These web pages on quality, in essence, are our way of opening the doors to you. We want to share our practices with you, so that you can understand what we are doing to improve product quality—not only for NOW products, but for the greater good of the entire Natural Products Industry.

From start to finish, our quality processes are robust. NOW’s staff of experienced scientists and technicians fully understand the concept of natural product quality. More importantly, our skilled professionals are well versed in applying in-depth technical understanding to meet your needs. Throughout these web-pages, you will see some of our employees in their actual day-to-day roles. We believe that this will provide you with a clearer understanding of what we do, how we do it, and why it is so important.

We test. We check. We verify. We are vigilant. We integrate leading-edge science and research to understand and identify the characteristics of our ingredients. We also closely scrutinize our ingredients for potential contamination, adulteration, or dilution. We work closely with our suppliers and have learned from over 40 years of experience how to select and test these ingredients prior to manufacturing. This scrutiny yields products that we are confident taking ourselves and recommending to our own loved ones. Ultimately, we go to these lengths to earn and keep your trust. In the event that a mistake is made, we work to correct it by initiating procedures that prevent it from happening again.

In order to bring you products that are both affordable and of the highest quality, we refuse to cut corners. Instead, we rely on our other strengths—strong buying power, reduced overhead expenses, managed distribution costs, and efficient manufacturing. Year after year we have significantly increased our investment in quality above and beyond our industry colleagues. These collective measures result in contemporary formulas that meet today’s needs; products that are developed with safety in mind and are As Natural As Possible™.

Many of you have written to us to tell us about the good job we are doing, and some of your letters are posted on our web-site to read and review. On behalf of the entire NOW family, I hope that our products will bring you and your customers continued health and wellness.