Manufacturer of Natural Products That Empower People to Lead Healthier Lives
Nutrition for Optimal Wellness
New Products: August 2014
 September | October | November |



Instantized Micellar Casein Powder

#2122, 1.8 lbs.

Micellar Casein is a slowly digested, complete protein with an excellent amino acid profile that typically has over 4,500 mg of BCAAs (Branched Chain Amino Acids) per one scoop serving. Micellar Casein thickens in the low pH of the stomach, slowing down its entry into the intestines, so that its amino acids are released in a sustained manner. Slower digestion ensures continuous availability of amino acids for the body. NOW® Micellar Casein mixes easily in your favorite beverage and is an ideal choice for sustained protein support.

  • Sustained Protein Release
  • 19 Grams of Protein per Level Scoop Serving
  • Naturally Occurring BCAAs
  • Mixes Easily
  • Natural Unflavored

Sunflower Lecithin Pure Powder

#2314, 1 lb.

NOW® Sunflower Lecithin Powder has naturally occurring Phosphatidyl Choline, the most abundant phospholipid in the cell membrane. It also naturally abounds in Phosphatidyl Inositol, Phosphatidyl Ethanolamine, and essential fatty acids. Lecithin aids in emulsifying fats, enabling them to be dispersed in water. NOW® Sunflower Lecithin Powder is Soy-Free and non-GMO.

  • Naturally Occurring Phosphatidyl Choline and Other Phosphatides
  • Convenient Powder Can Be Added to Foods and Beverages
  • Soy-Free
  • Non-GMO

Organic Tri-Color Quinoa

#6314, 14 oz.

Living Now® Tri-Color Quinoa is a good substitute for rice in recipes, and is often used in soups, stews, and casseroles. It has a mild, delicate flavor that’s slightly nutty, making it a popular addition to many vegetarian recipes. Sprinkle on your favorite salad for an extra burst of flavor and nutrition!

  • Delightful Blend of White, Red and Black Quinoa 
  • Good Source of Protein and Iron 
  • Produced in a Dedicated, Gluten-Free, Allergy-Friendly Facility 
  • USDA Organic 


#6906, Light 23.28 oz.
#6909, Amber 23.28 oz.

Known in Mexico as aguamiel, or “honey water,” Agave Nectar was considered a gift from the gods by the ancient Aztecs, and today is considered nature’s perfect sweetener by many. Agave Nectar (also called Agave Syrup) is minimally processed using low temperatures and has a low glycemic index.

NOW Real Food® Organic Light Agave Nectar is a mildly flavored liquid sweetener with a taste similar to honey. Its mild flavor makes it ideal for use in many culinary applications, and it’s a good substitute for honey and maple syrup. It dissolves quickly and easily in both hot and cold beverages, so use it right out of the bottle for a healthy splash of natural sweetness!

  • Low Glycemic Sweetener
  • Non-GMO

Stevia Instant Tabs – New Formula!

#6919, 175 Tabs

NOW® BetterStevia™ Instant Tabs are a quick and convenient way to add this natural sweetener into your favorite beverages. NOW® BetterStevia™ is a zero-calorie, low glycemic, natural sweetener that makes a perfectly healthy substitute for table sugar and artificial sweeteners. Unlike chemical sweeteners, NOW® BetterStevia™ contains pure Stevia extract. NOW takes special measures to preserve Stevia’s natural qualities in this unique, pure, better-tasting Stevia.

  • New Formula - No Longer Contains Chromium 
  • Same Great Sweetening Power 
  • New Easy to Dispense/Easy to Carry Package 
  • Zero Calorie Sweetener
  • Quick Dissolving Tablets
  • Certified Organic Stevia Leaf Extract
  • Gluten-Free
  • Non-GMO

XyliWhite™ Neem & Tea Tree Toothpaste Gel

#8101, 6.4 fl. oz.

XyliWhite™ Neem & Tea Tree Toothpaste Gel is a remarkable fluoride-free toothpaste that’s formulated with the purest natural ingredients including Xylitol, Neem Oil and Tea Tree Oil. The effective combination of ingredients in this formula promotes good oral health by helping to strengthen teeth and reduce plaque, as well as whitening teeth for a brighter, healthier smile. Neem and Tea Tree Oil provide gentle relief for those who require additional oral care assistance. With 25% Xylitol (one of the highest concentrations available), a cool, minty, refreshing taste, and no fluoride, SLS or parabens, XyliWhite™ is the perfect toothpaste for any healthy lifestyle.

Contains xylitol; do not use for pets.

  • Free of Fluoride, SLS, Gluten and Parabens 
  • Reduces Plaque 
  • Whitens Teeth 
  • Fresh Mint Flavor 
  • 25% Xylitol, One of the Highest Contents Available 
  • Vegetarian/Vegan Ingredients

XyliWhite™ Neem & Tea Tree Mouthwash

#8103, 16 fl. oz.

NOW® XyliWhite™ Neem & Tea Tree Mouthwash is an effective fluoride-free oral rinse that works in unique ways to help you achieve a smile that’s healthier and brighter than ever before! XyliWhite™ Mouthwash gets its cleansing properties from xylitol - a naturally occurring sugar alcohol that has been shown in clinical studies to help promote dental health; effectively rinsing debris, such as food particles, from mouth surfaces. Xylitol also helps safeguard healthy tooth enamel surfaces. By preventing the mouth’s pH levels from falling below their normal range, XyliWhite™ Mouthwash protects the enamel surface of teeth. Neem and Tea Tree are combined in this mouthwash to provide gentle relief for people requiring additional oral care assistance.

Contains xylitol; do not use for pets.

  • Free of Fluoride, SLS, Parabens and Gluten 
  • Naturally Freshens Breath 
  • Promotes Dental Health
  • Designed for use with XyliWhite™ Neem & Tea Tree Toothpaste Gel
*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease.