Manufacturer of Natural Products That Empower People to Lead Healthier Lives
Nutrition for Optimal Wellness
New Products: September 2014
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Effer-C™ Cranberry Pomegranate


#0618, 30/Box

Effer-C™ Cranberry Pomegranate tastes great and, like all Effer-C™ products, incorporates a uniquely bioavailable form of Vitamin C and comes in portable and convenient stick packs for ease-of-use. Our unique blend is loaded with the essential vitamins and minerals necessary to support optimal wellness. It’s designed to quickly and efficiently replenish the vital electrolytes needed to keep you running strong all day long.*

Effer-C™ is all about the C. But instead of any old Vitamin C we’ve included a highly bioavailable form of Vitamin C called Transport C-Plus®. This unique form combines buffered Calcium Ascorbate and Alpha Lipoic Acid, which potentially increases Vitamin C uptake by immune system T-cells and other types of cells, as well as increasing the potency of Vitamin C throughout the body. New Effer-C™ Cranberry Pomegranate packs a total of 1,000 mg of Vitamin C (as Calcium Ascorbate), including 230 mg of Transport C-Plus®, into one convenient packet.*

  • 1,000 mg of Vitamin C
  • Energy and Immune System Support* 
  • Vital Electrolytes* 
  • Made with Real Fruit
  • Vegetarian/Vegan
  • Sugar-Free
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Sun-E™ Liquid


#0934, 4 fl. oz.

NOW® Sun-E™ Liquid is a soy-free, natural Vitamin E derived from Identity Preserved (IP), non-GMO Sunflower Seed Oil. Vitamin E is a major antioxidant and the body's primary defense against lipid peroxidation. It is particularly important for protection against cellular free radical/oxidative damage. These protective benefits are achievable with supplemental intakes higher than what is normally consumed in the average diet.*

  • Antioxidant Protection* 
  • Non-GMO and Soy-Free 
  • Sun E 900™ from Identity Preserved, Non-GMO Sunflower  Seed Oil 
  • 200 IU Vitamin E per ¼ Teaspoon Serving
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Magnesium Bisglycinate Powder


#1299, 8 oz.

Magnesium Bisglycinate utilizes Magnesium bound to the amino acid Glycine, which facilitates intestinal absorption. Magnesium is a mineral that activates an estimated 300 enzymes, including those that regulate functions critical for energy production and metabolism, muscle contraction, nerve impulse transmission, and bone mineralization.

In addition, Magnesium is required for fatty acid synthesis, protein synthesis, and glucose metabolism. Magnesium status is also important for regulation of calcium balance through its effects on the parathyroid gland.*

  • Supports Energy Production* 
  • Critical for Enzyme Function*
  • 250 mg Magnesium per Level Teaspoon Serving
  • Nervous System Support* 
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Plant Protein Complex


#2129, 2 lbs.

If you’re an active vegetarian or vegan then you know how difficult it can be to find a premium quality vegetarian protein powder. NOW® Sports Plant Protein Complex is specifically formulated to address your needs with a non-GMO vegan protein blend from Pea, Brown Rice, Hemp and Quinoa sources. Each 1 scoop serving provides 22 grams of protein, and typically has about 3,900 mg of branched chain amino acids and 1,800 mg of L-Arginine. Naturally sweetened with Xylitol and BetterStevia® Stevia Extract, NOW® Sports Plant Protein Complex is the ideal protein product for your active vegetarian lifestyle.

  • Vegan Protein Blend of Pea, Brown Rice, Hemp and Quinoa 
  • 22 Grams of Protein per Serving 
  • Non-GMO and Free of Soy and Dairy
  • Creamy Vanilla Flavor
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Organic Toasted Hemp Seeds


#6282, 12 oz.

NOW Real Food® Organic Toasted Hemp Seeds are the perfect addition to any healthy diet. They can be eaten as a snack, used as a topping for salads or yogurt, or used in recipes. Our Toasted Hemp Seeds have a delicious, mild, nutty flavor with a hint of sea salt, making them a delicious, crunchy substitute for other seeds.

The seeds of the hemp plant have valuable naturally occurring essential fatty acids, including omega-3 and omega-6, and their easily digestible protein content has amino acids in a perfect ratio for healthy nutrition. As with all nuts and seeds, hemp seeds also have naturally occurring fiber and minerals.

  • Lightly Salted with Sea Salt 
  • Omega-3 and Omega-6 Essential Fatty Acids
  • Good Source of Protein, Iron and Fiber
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Honey-Roasted Pecans


#7020, 8 oz.

Unbeknownst to most people there’s a field hidden away where giant honey bees live harmoniously within a secret grove of luscious pecan trees. Over the years their delicious honey has seeped into the century-old trees, and today these majestic trees yield the world’s tastiest honey-infused pecans.

Ok, we may be embellishing a bit, but NOW Real Food® Honey-Roasted Pecans truly are one of nature’s tastiest sensations. There’s nothing quite like the sweet and caramelized flavor you get with this magnificent merger, kind of like Grandma’s best pecan pie. Our Honey-Roasted Pecans make a great addition to ice cream, yogurt, smoothies, and other delectable delights. No artificial additives or preservatives, just honey and pecans together in perfect harmony.

  • Crunchy Pecans Fused with Caramelized Honey 
  • Non-GMO 
  • Gluten-Free
*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease.