Manufacturer of Natural Products That Empower People to Lead Healthier Lives
Nutrition for Optimal Wellness
New Products: February 2014
 January | March | April |



Effer-C™ Acai

#0615, 30/Box

Seasonal changes and lifestyle challenges are all stressful to a healthy immune system. In order to maintain a healthy immune system year-round try NOW® Effer-C™ Acai, a convenient effervescent Vitamin C supplement unlike any other.

Effer-C™ is a proprietary blend that’s loaded with the essential vitamins and minerals necessary to support optimal wellness. It’s designed to quickly and efficiently replenish the vital electrolytes needed to keep you running strong all day long. Effer-C™ provides 1,000 mg of Vitamin C including Transport C-PLUS®, a buffered form combined with Alpha Lipoic Acid (known to help the body regenerate Vitamin C) for fast assimilation.

Effer-C™ also supplies the full complement of B vitamins as well as seven minerals to support energy production and help restore important electrolytes. We’ve included CoQ10 and Alpha Lipoic Acid for added metabolic support. Effer-C™ Acai is sugar-free. Instead, we’ve sweetened this unique formula with Xylitol and BetterStevia™ for nature’s perfect touch of sweetness. The Vitamin C in Effer-C™ is included for its highly regarded antioxidant capabilities. Best of all, Effer-C™ is conveniently packaged so you can take it wherever you go.*

  • Sugar-Free and Gluten-Free
  • Sweetened with BetterStevia™ and Xylitol
  • 1000 mg of Vitamin C per Packet
  • Energy and Immune System Support*
  • Vital Electrolytes Plus Vitamins and Minerals
  • Vegetarian/Vegan



Garcinia 1,000 mg Tablets

#1435, 120 Tablets

NOW® Garcinia 1000 mg Tablets use a standardized Garcinia extract with 50% HCA and are tested to guarantee 500 mg HCA per tablet. Garcinia cambogia is a tropical plant native to Southeast Asia that bears a berry-like fruit more commonly known as mangosteen. In southwestern India the fruit enjoys extensive culinary use and is used in a variety of traditional recipes, including the preparation of curries. It has been used for centuries by traditional herbalists.

Garcinia fruit’s primary bioactive constituent, Hydroxycitric Acid (HCA), has been extensively studied for its effects on citrate lyase, which is the main enzyme responsible for the cellular synthesis of fatty acids. Scientific studies indicate that in the presence of HCA, cells produce fewer fatty acids from carbohydrates, which may help to support the management of a healthy body weight in combination with a healthy diet and regular exercise.*

  • Supports Healthy Metabolism*
  • Standardized Herbal Extract
  • With 50% HCA (Hydroxycitric Acid)
  • 180 mg Naturally Occurring Calcium

Sprouted Brown Rice Protein

#2206, 2 lbs.

Protein is vital to hundreds of the body’s most basic biological functions. Unfortunately, many individuals cannot tolerate some of the natural compounds found in whey, egg, soy and other protein sources due to their unique food allergies. NOW® Sprouted Brown Rice Protein Powder is ideal for those who live with allergies and sensitivities to these ingredients. This brown rice protein is also natural and pure with no added ingredients. 

  • Pure and Non-GMO
  • Mixes Easily with a Smooth Texture
  • No Soy or Dairy
  • Vegetarian/Vegan

Mannose Cranberry Veg Caps

#2814, 90 Veg Caps

NOW® Mannose Cranberry is a combination of two ingredients known to support urinary tract (UT) health. Both Mannose and Proanthocyanidins (PACs, the main active constituents from Cranberry) exhibit anti-adhesion activities in the UT and help to maintain a clean waste stream. This product features PACran®, a proprietary blend of whole Cranberry fruit with a unique PAC profile that has clinically demonstrated its ability to help maintain a healthy UT when used regularly.*

  • Urinary Tract Health*
  • Dual Anti-Adhesion Formula*
  • Clinically Evaluated
  • Vegetarian/Vegan

Probiotic-10™ 50 Billion Powder

#2927, 2 oz.

NOW® Probiotic-10™ offers a balanced spectrum of live organisms consisting of acid-resistant probiotic bacterial strains that are known to naturally colonize the human GI tract. Probiotic bacteria are critical for healthy digestion, help maintain the integrity of the intestinal lining, support proper intestinal motility and participate in the detoxification process. Probiotic-10™ utilizes bacterial strains that have been clinically validated for their support of healthy immune system function.*

  • Supports Healthy Intestinal Flora*
  • 50 Billion Organisms per ½ Teaspoon Serving
  • With 10 Probiotic Strains
  • Free of Dairy, Soy, Wheat and Gluten
  • Clinically Validated Strains

Sugarless Sugar™ Sugar Replacement

#6872, 18 oz.

Now you can sweeten your favorite foods, recipes, and beverages just like sugar without all of the calories that come along with it. NOW Real Food® Sugarless Sugar™ revolutionizes the way you bake by providing a one-to-one sugar replacement that’s a healthy alternative to sugar and synthetic sweeteners. Just use an equal amount of Sugarless Sugar™ to substitute for regular sugar.

For example, if a recipe calls for one cup of sugar, simply use one cup of Sugarless Sugar™. Of course, you may have to experiment a bit to get the taste you're looking for just right, but once you’ve found the “sweet spot” you’ll be amazed at how easy it is to replace sugar in your favorite recipes without sacrificing flavor or texture.

Made with BetterStevia™, Sugarless Sugar™ is extremely versatile and has a low glycemic impact. With the natural sweetness of Sugarless Sugar™ the only thing you’ll miss is the calories!  

  • One-to-One Sugar Replacement
  • Made with BetterStevia™, Inulin and Erythritol
  • Bakes and Tastes Just Like Sugar
  • 1/3 the Calories of Sugar
  • Free of Refined Table Sugar
  • Non-GMO
*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure or prevent any disease.