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Manufacturer of Natural Products That Empower People to Lead Healthier Lives
Nutrition for Optimal Wellness

NOW in the Media

Lately, we’ve noticed a trend. NOW products seem to be showing up more frequently on television, the big screen, in magazines, webcasts, and other forms of mainstream media. We’re thrilled to see NOW products being used all over the world, as it proves that we’re accomplishing our mission of empowering people to lead healthier lives. As these sightings are brought to our attention, we’ll be sure to post them here, in this special “NOW in the Media” section of our website.


Health magazine logo

NOW® Sports Micellar Casein was featured as a top protein powder for women on Health Magazine’s website.

Refinery 29 logo

NOW® Solutions Grapeseed Oil and NOW® Solutions Rose Hip Seed Oil were featured as “new beauty oils” with big beauty benefits.

Chi Trib logo

In this article syndicated via Tribune News Services, NOW® Solutions essential oil diffuser was spotlighted as a natural and safe way to freshen the air during the cold winter months. PDF of article.

HuffPo logo

For those looking to experiment with essential oils as part of their wellness routine this year, check out the Huffington Post’s article on “9 Classic Aromatherapy Oils And How They Change Your Mood And Body,” which features NOW® Solutions Rosemary Essential Oil.

Kiwi mag logo

New Year, New YOU! To make 2016 your best year yet, Kiwi Magazine recommended NOW® Probiotic-10™ 50 Billion Powder to help boost healthy gut flora and a happier mood.

All You Cover

A healthy holiday can easily be delicious with NOW’s variety of Natural Foods. Kiwi Magazine featured NOW Real Food® Organic Walnuts in their “Healthy Holiday Baking” round up, and also included Ellyndale® Organics Canola Oil as an ingredient in their Chocolate & Caramel Dipped Spoons recipe, an easy-to-make holiday gift.
Click here for the story (PDF).

Fodor logo

Fodor’s Travel featured our new NOW® Solutions Ultrasonic USB Oil Diffuser in their holiday gift guide for the traveler in your life. The portable diffuser makes aromatherapy-to-go a simple (and relaxing!) concept.

All You Cover

The November issue of All You Magazine recommended NOW® Solutions Let There Be Peace & Quiet Essential Oil Kit as the #1 Thing to Do (or Try) This Month in their “Your Time” feature. Who doesn’t need some “me time” to relax and unwind during the hustle and bustle of the holiday season? (click here for pdf).

Prevention Cover


Prevention Magazine (October 2015 issue) recommended adding BetterStevia™ as a cleaner (and trusted!) swap to artificial sweeteners in your cup of coffee. (click here for pdf).


Clean Eating Cover


Clean Eating magazine: Ellyndale Organics™ Coconut Infusions™ Non-Dairy Butter Flavor was featured as a “Taste of Heaven” in the magazine’s July/August 2015 issue. (click here for pdf)


Men's Fitness Cover


Men's Fitness magazine: In September’s “Brain Food” article, NOW® True Focus™ was mentioned as a supplement that may help boost brain power and mental acuity. (click here for pdf)


Mother Earth Living mag cover tif


Mother Earth Living magazine recently featured NOW Probiotic-10 in its May/June 2015 article "Take Your Bacteria" (click here for pdf).


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BetterStevia™Organic Extract Powder is a top 3 best-tasting brand of stevia, according to Rodale’s new digital site, EatClean.com


FOX News logo jpg


NOW friend and celebrity natural foods chef, Amie Valpone of The Healthy Apple, recommends Ellyndale Foods™ Premium Avocado Oil as a perfect addition to spring recipes


Real Simple Mag Cover


Real Simple Magazine (May 2015) features a variety of NOW® Solutions essential oils in recipes for natural DIY household cleaners. Click here for a PDF of the print article.



Celebrity Lupita Nyong’o’s 6 Must-Have Products include NOW® Solutions Avocado OilInStyle Magazine




NOW is a huge success in Sparks, Nevada - The Daily Sparks Tribune




US Weekly featured NOW® Solutions Avocado Oil in a beauty roundup of best oils to use for various skin problems. Click for larger pdf 



Mother Earth Living article, About Faces, with NOW product reference.  Click for pdf 


NOW Foods to be non-GMO by 2014 - copyright FoodNavigator-usa.com

NOW Foods: Our entire food line will be non-GMO by year’s end. View complete story.

Living Now Blueberry Pancakes on WGN

NOW Foods R & D Corporate Chef Suzy Singh demos recipes using our new Living Now line of gluten-free and allergen-friendly foods on WGN News. View Suzy's segment

NOW Foods R & D Corporate Chef Suzy Singh demos recipes using NOW Real Food® products on WCIU’s “You & Me This Morning." View Suzy's segment

Segment on FOX 5 in San Diego promotes NOW L-Carnitne as a supplement to use for the Rock and Roll Marathon. View the FOX 5 segment


NOW Vitamin D3 is highly rated. Read more.


A NOW Sports product, Whey Protein Isolate, is mentioned in a story in the Examiner titled, "Five best ways to blast belly bulge, from workouts to wonder foods". Read story

Nevada Governor mentions NOW in speech (see pg 7)

Manufacturing added to Sparks facility

Nutra Ingredients announces NOW Nevada facility



Vegetarian Times' Buzz Feed does a taste test on NOW Crunchy Clusters, Pumpkin Crunch. Click for pdf 



Feelin' Groovy Tea one of Mother Earth Living's favorite teas. Click for pdf 

Click here for Feelin' Groovy Tea information.

Vegetarian Times - December 2012

NOW® Real Teas featured in December 2012 issue of Vegetarian Times as one of their "Fresh Finds". Click for pdf 

NOW® Tea Tree Oil mentioned as help for dandruff in Jan/Feb Vegetarian Times. Click for pdf

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NOW CEO, Al Powers quoted in Chicago Tribune article about fiscal policy in 2013



Governor Sandoval Announces 100 Jobs for NOW Sparks Facility




NOW Pea Protein featured on the Today Show nutrition segment




NUTRAingredients-usa.com interviews Jim Emme, president of NOW Foods 


Still shot from video of NOW on Fox regarding Free trade expansioin.

NOW on Fox News regarding Expanded Trade Agreement


3341 NOW Foods Nutritionist, Neil Levin, discusses the benefits of Superfruits in a Whole Foods article.

2918 NOW is quoted on the Natural Products INSIDER website, in an article concerning Probiotics products.

1230 NOW products are praised on the Go Dairy Free website for disclosing on each product label whether the contents are dairy-free or not.

hot_cocoa_banner.jpg NBC's Today Show (aired 1/3/10) tested several Hot Chocolate/Cocoa mixes and chose NOW as the most "chocolatey".

6980 ABC's report on the addictiveness of junk food shows the benefits of NOW Stevia.
NOW Food's Stevia products are dietary supplements and not foods.

6908 For interesting information on Agave, Stevia and Xylitol click on this link. NOW offers Agave Syrup, Stevia in packets, powder and liquid and Xylitol in packets and 1 & 2.5 lb bags.

6980 Megan Fox with NOW B-12
Megan Fox is photographed after shopping for NOW's B-12 energy product.

NOW products featured on The Today Show