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Nutrition for Optimal Wellness

NOW Gluten-free, Allergy Friendly, GMO-free line

NOW® Launches Gluten-Free, Allergy-Friendly, GMO-Free Food Line:

Living Now™

Bloomingdale, Ill. (September 17, 2013) – NOW® Foods has introduced a line of certified gluten-free allergy- friendly, non-GMO foods to meet the growing demand for these types of foods. The Living Now™ line is produced in a dedicated gluten-free, allergy-friendly facility and is made without the eight major allergens including dairy, eggs, soy, wheat, nuts, and fish. The products are certified gluten-free and Kosher.


“As more people become aware of their food sensitivities or choose a gluten-free diet, it is important that they have a trusted source of pure, wholesome, natural foods that taste great,” said David Rosenberg, Living Now Category Manager. “We will continue to expand the Living Now line to include more foods that are certified gluten-free and kosher, with many certified organic as well.”

Living Now products currently available:

  • White Rice Flour
  • Organic Brown Rice Flour
  • Tapioca Flour • Organic Amaranth
  • Organic Quinoa

All of these ingredients allow people with food sensitivities to enjoy modified versions of their favorite foods without sacrificing taste or texture.

Offerings to be introduced over the next few months include:

  • Chocolate Chip Banana Bread Mix • Chocolate Chip Cookie Mix
  • Baking / Pancake Mix
  • Organic Fudge Brownie Mix
  • All-Purpose Flour

Chef Suzy Singh, FOX’s “MasterChef” Season 2 Finalist and NOW Foods R&D Corporate Chef, is developing recipes and new product concepts around Living Now, which are available on the website.