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Nutrition for Optimal Wellness

NOW® Introduces BetterStevia™ in Convenient, Portable Packaging, More Flavors

Bloomingdale, Ill. (June 25, 2013) – NOW Foods BetterStevia is now available in convenient packaging to make them portable, allowing consumers to take their favorite stevia along wherever they need it.

NOW® Foods BetterStevia Liquids are now sold in convenient, no-mess, one-drop-at-a-time bottles that make it easy for consumers to use exactly the amount they prefer. New flavors English Toffee Coconut, Tropical Fruit, Pomegranate Blueberry, and Cinnamon Vanilla have been added to the line, which includes Hazelnut, Lemon Twist, Chocolate, and Vanilla.

NOW’s BetterStevia powder in packets are now available in convenient 35-count (organic) and 45-count (original) boxes.

BetterStevia, a unique, and significantly better tasting sweetener, is enzyme treated to provide a better-rounded sweetening profile ideal for a variety of food and beverage uses. BetterStevia is extracted from the whole Stevia leaf and is not an isolated fraction. Isolated fractions like Reb A may require additional added substances to mask the bitter aftertaste. NOP Certified Organic and Kosher, BetterStevia is 60-100 times sweeter than sugar.

About NOW Foods:
Founded by Elwood Richard in 1968 on the belief that natural Is better, NOW Foods has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, foods, sports nutrition and personal care products that are As Natural As Can Be™. NOW Foods is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry.  Its state-of-the-art manufacturing facility in Bloomingdale, Ill., has been GMP (Good Manufacturing Practices)-certified since 2000 and its in-house laboratory capabilities are among the best in the industry. The company has over 900 employees, and its products are sold in more than 80 countries. After 45 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives. www.NOWFoods.com