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NOW Hires “MasterChef” Season 2 Finalist Chef Suzy Singh as R&D Corporate Chef to Drive NOW® Real Food Product Development
Bloomingdale, Ill. (June 4, 2013) – NOW Foods, a leader in the nutritional supplements industry, is encouraging the health and wellness minded to put their best foot forward this spring and beyond. With natural and affordable product offerings in the supplements, food, sports nutrition and personal care categories, NOW is dedicated to providing comprehensive wellness solutions to meet the lifestyle needs of health-conscious consumers.
Specifically, NOW Foods recently hired Chef Suzy Singh, FOX’s “MasterChef” Season 2 Finalist, as their new R&D Corporate Chef to drive NOW® Real Food development. According to The 2012 Food and Health Survey (IFIC), natural foods and beverages continue to drive product purchase, with more than a third (36%) of Americans citing they buy foods and beverages with the word “natural” on the label. Singh will help bring natural product awareness to the broader wellness-seeking consumer community. Chef Singh is currently developing recipes and new product concepts around a brand new, allergy-friendly and gluten-free line of grains, flours and baking products, Living Now™, available this summer.
“My goal at NOW Foods is to make it easy for people to make natural products a great-tasting part of their everyday diet,” said Chef Singh. “I find that people can often be intimidated to cook with healthier products, or don’t know how to easily incorporate them into a daily diet, so I’m excited to show them the possibilities, especially with the current NOW Real Food line of products that includes natural sugar substitute BetterStevia™.” BetterStevia is an all-natural, zero-calorie sweetener with a superior, clean, sweet taste. Unlike chemical sweeteners, BetterStevia contains pure Stevia extract; easily utilized by the body and metabolized in the same way nutrients are. See Chef Singh’s Healthy Sweet and Sour Chicken with Organic Quinoa recipe featuring BetterStevia.
New this spring are Slender Sticks™, a natural and refreshingly delicious alternative to single-serve beverage packets, sweetened with BetterStevia. Perfect for staying hydrated as the weather heats up, the 10-15 calorie Slender Sticks are high in vitamin antioxidants and provide 50% or more of nine daily vitamins. Five Slender Stick varieties include Acai Lemonade, Berry Energy Tea, Pomegranate Berry, Tropical Punch with Fiber and Grape Active (Grape includes electrolytes-potassium, sodium and magnesium to replenish and rehydrate an active lifestyle).
“As a respected advocate and pioneer of the natural products industry, it’s important that we continue to invest in our highly dedicated and strategic product development team,” said Jim Emme, NOW Foods President. “We are proud that we’re able to realize our mission of empowering people to lead healthier lives through our ongoing product introductions.”
From Food to the “Fountain of Youth”
It’s not just what goes in the body that helps people look and feel healthier, but also what goes on the body. NOW® Solutions is a line of superior personal care products derived from pure, natural ingredients, free of harsh preservatives, that help keep the body looking and feeling renewed and refreshed – including their revolutionary new Age Transformation skincare solution, Clarify & Illuminate.
A three-part system consisting of a Cleanser, Toner and Moisturizer, all contain Mitostime™, a clinically tested, concentrated brown algae extract that has been shown to reduce the appearance of facial aging by up to six years. The natural compounds and ingredients in the Clarify & Illuminate line work together with Mitostime to brighten and firm aging skin, and visibly provide a more youthful appearance, making Clarify & Illuminate the first-of-its kind natural skincare system.
NOW Foods products are available at fine health food stores nationwide. For specific retailer information and to learn about the variety of products NOW offers, visit www.NOWFoods.com. To stay up-to-date on NOW Foods news, follow them on Facebook and/or Twitter @NOWFoods.