It's time to get Real. Pure. Natural. Real.

Our Quality Standards

Real Food. Real Ingredients. Real Good.

A diet rich in nutritious, wholesome, real food is what healthy living is all about. At NOW, we offer a complete line of natural foods, snacks, baking essentials, sweeteners, herbal teas, and gluten-free items exclusively for health and natural food stores. All of our foods are free of any artificial colors, flavors or additives. It’s pure food the way it was intended to be.

NOW Foods utilizes its own state-of-the-art food testing laboratory to ensure the highest levels of quality control and assurance. In fact, we have some of the most complete testing procedures for food in the industry. If foods don’t meet our high standards, we won’t sell them!

Unacceptable Food Ingredients

NOW Real Food aims to have some of the best quality standards in the industry. We’ve scoured through our ingredient labels so you don’t have to. We believe in offering fresh, natural and organic foods that are free of potentially harmful additives often found in conventional, big-brand products. We strive to offer foods that are low to moderate in sodium and saturated fat because eating healthfully shouldn’t have to be a sacrifice in taste. The following ingredients are not added to any of our foods:

  • acesulfame-K (acesulfame potassium)
  • acetylated esters of mono- and diglycerides
  • ammonium chloride
  • artificial colors, certified colors or FD & C colors
  • artificial fats such as Simplesse or Olean
  • artificial flavors
  • aspartame
  • azodicarbonamide
  • benzoyl peroxide
  • BHA (butylated hydroxyanisole)
  • BHT (butylated hydroxytoluene)
  • bleached flour
  • bromated flour
  • brominated vegetable oil (BVO)
  • calcium bromate
  • calcium disodium EDTA
  • calcium peroxide
  • calcium propionate
  • calcium saccharin
  • calcium sorbate
  • calcium stearoyl-2-lactylate
  • caprocaprylobehenin.
  • cyclamates
  • cysteine (l-cysteine), as an additive for bread products
  • DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)
  • dimethylpolysiloxane
  • dioctyl sodium sulfosuccinate (DSS)
  • disodium calcium EDTA
  • disodium dihydrogen EDTA
  • disodium guanylate
  • disodium inosinate
  • EDTA
  • ethyl vanillin
  • ethylene oxide
  • ethyoxyquin
  • foie gras
  • GMP (disodium guanylate)
  • hexa-, hepta- and octa-esters of sucrose
  • high fructose corn syrup
  • hydrogenated fats
  • IMP (disodium inosinate)
  • irradiation
  • lactylated esters of mono- and diglycerides
  • lead soldered cans
  • methyl silicon
  • methylparaben
  • microparticularized whey protein derived fat substitute
  • Mono- and di-glycerides and their esters             
  • monosodium glutamate (MSG)
  • natamyacin
  • nitrates/nitrites
  • partially hydrogenated oil
  • polydextrose
  • Polysorbates (or sorbitan esters)
  • potassium acesulfate
  • potassium bisulfite
  • potassium bromate
  • potassium metabisulfite
  • propionates
  • propyl gallate
  • propylparaben
  • saccharin
  • sodium aluminum phosphate
  • sodium aluminum sulfate
  • sodium bisulfite
  • sodium diacetate
  • sodium glutamate
  • sodium nitrate/nitrite
  • sodium propionate
  • sodium stearoyl-2-lactylate
  • sodium sulfite
  • sorbic acid
  • sucralose
  • sucroglycerides
  • sucrose polyester
  • sulfites (sulfur dioxide)
  • TBHQ (tertiary butylhydroquinone)
  • tetrasodium EDTA
  • vanillin


Nuts Seeds Healthy Snacks Flours - Baking Mixes Natural Sweeteners Dried Fruit Grains & Beans Coconut Oils
Appetizers Beverages Breads and Spreads Breakfast Chef Suzy Singh Desserts Dressings, Sauces, and Dips Entrees - Seafood Entrees - Meat Entrees - Vegan and Vegetarian Fruits and Vegetables Gluten-Free Nuts and Snacks Salads Side Dishes
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