Our Quality Standards

Unacceptable Food Ingredients

NOW Real Food aims to have some of the best quality standards in the industry. We’ve scoured through our ingredient labels so you don’t have to. We believe in offering fresh, natural and organic foods that are free of potentially harmful additives often found in conventional, big-brand products. We strive to offer foods that are low to moderate in sodium and saturated fat because eating healthfully shouldn’t have to be a sacrifice in taste. The following ingredients are not allowed in any of our foods:

acesulfame-K (acesulfame potassium)
acetylated esters of mono- and diglycerides
ammonium chloride
artificial colors, certified colors or FD & C colors
artificial fats such as Simplesse or Olean
artificial flavors
aspartame
azodicarbonamide
benzoates in food
benzoyl peroxide
BHA (butylated hydroxyanisole)
BHT (butylated hydroxytoluene)
bleached flour
bromated flour
brominated vegetable oil (BVO)
calcium bromate
calcium disodium EDTA
calcium peroxide
calcium propionate
calcium saccharin
calcium sorbate
calcium stearoyl-2-lactylate
caprocaprylobehenin.
cyclamates
cysteine (l-cysteine), as an additive for bread products
DATEM (Diacetyl tartaric and fatty acid esters of mono and diglycerides)
dimethylpolysiloxane
dioctyl sodium sulfosuccinate (DSS)
disodium calcium EDTA
disodium dihydrogen EDTA
disodium guanylate
disodium inosinate
EDTA
ethyl vanillin
ethylene oxide
ethyoxyquin
foie gras
GMP (disodium guanylate)
hexa-, hepta- and octa-esters of sucrose
high fructose corn syrup
hydrogenated fats
IMP (disodium inosinate)
irradiated foods
lactylated esters of mono- and diglycerides
lead soldered cans
methyl silicon
methylparaben
microparticularized whey protein derived fat substitute
Mono- and di-glycerides and their esters
monosodium glutamate (MSG)
natamyacin
nitrates/nitrites
partially hydrogenated oil
polydextrose
Polysorbates (or sorbitan esters)
potassium acesulfate
potassium benzoate
potassium bisulfite
potassium bromate
potassium metabisulfite
potassium sorbate
propionates
propyl gallate
propylparaben
saccharin
sodium aluminum phosphate
sodium aluminum sulfate
sodium benzoate (excluding ethanol extractions)
sodium bisulfite
sodium diacetate
sodium glutamate
sodium nitrate/nitrite
sodium propionate
sodium stearoyl-2-lactylate
sodium sulfite
solvent extracted oils, as standalone single-ingredient oils (except grapeseed oil).
sorbic acid
sucralose
sucroglycerides
sucrose polyester
sulfites (sulfur dioxide)
TBHQ (tertiary butylhydroquinone)
tetrasodium EDTA
vanillin