Manufacturer of Natural Products That Empower People to Live Healthier Lives
Nutrition for Optimal Wellness
Our Core Values

Our core values are the rock on which we stand, a place that doesn’t change. They are the driving force behind our mission. These core values define our company’s culture and provide guidance for all of our daily business decisions. The values that we believe make our company great are:

  • Customer-Focused
  • Employee Safety & Wellness
  • Information Driven
  • Quality and Value Oriented
  • Natural is Better
  • Honesty, Integrity and Respect

Customer-Focused: As our mission states, we want to empower people to live healthier lives. Not just people in North America either. Our reach is global. We choose to partner with natural food stores, where education and service are superior. We listen carefully for their guidance, and share a common long-term vision to improve people’s health.

Employee Safety & Wellness: NOW is a family-owned business and we view our employees as extended family members. We encourage long-term employment and promotions from within. The safety and well-being of employees is a vital component of our business, and we believe ‘healthier lives’ must begin with our greatest asset: healthy employees.

Information Driven: Production of natural products is a unique and exacting science that requires constant attention to detail. We do not make just any product. We exhaustively research product details such as assays, specs, safety and clinical data as we aim to continually improve what we do.

Quality and Value Oriented: We believe that excellent quality and exceptional value can co-exist. As a fiscally-responsible company focused on products and quality over profits and quantity, we’ve been able to incorporate these important values into our products because that is essential to our mission.

Natural is Better: NOW Foods was founded on the belief that natural is better. We’re committed to sourcing the very best natural ingredients for our products, and we choose non-GMO, non-irradiated, and organic ingredients whenever possible. “Natural” is not an idle word to us. It’s why our business exists and thrives.

Honesty, Integrity and Respect: NOW operates under the tenet of The Golden Rule – “do unto others as you would have them do unto you.” We conduct business with this overriding principle in mind, and we believe that every customer, vendor and employee deserves to be treated fairly, honestly, and respectfully. Everything we do would be for naught if we fail to follow this universal belief. As an outcome, we believe we have a responsibility to share our resources with those in need and we reduce waste, conserve energy, and recycle as part of being socially responsible.