Manufacturer of Natural Products That Empower People to Live Healthier Lives
Nutrition for Optimal Wellness
A Message from the CEO of NOW Foods

Al Powers - President

Every day I think about the lives that are touched by the natural products industry. I feel truly blessed to work in an industry that positively affects the quality of life for many people, and fortunate to work for a company guided by such a far-reaching and worthwhile mission; to provide value in products and services that empower people to lead healthier lives. At NOW, we believe that it is the right of each individual to support their health through the use of safe, natural foods and nutritional supplements.

Supporting the natural health needs of others has proven to be an ongoing battle. While NOW has been working to improve quality, develop innovative formulas, and provide total health solutions, there are many individuals and organizations who do not share our passion for access to safe nutritional supplements; many who feel our industry should be eliminated. To ensure that the rights of health-seeking consumers are preserved, NOW is committed to doing whatever is in our power to fight for the health freedoms of those who use health foods and dietary supplements.

We strongly support organizations that promote natural products, as well as the scientific research used to improve and develop them. We embrace grassroots efforts to change our costly health care system, through the promotion of good nutrition and prevention of disease through nutritional supplementation. We have coordinated ongoing efforts with others in the industry to defend the guiding principles of DSHEA, the Dietary Supplement Health and Education Act of 1994, which provided for safety and quality standards, and consumer education about the benefits of nutritional supplements. NOW has made a firm commitment to environmental and social responsibility, providing basic nutrition on a worldwide level to those who can not afford it.

When I think about where our industry is headed, I think of the millions of individuals who rely on natural products to lead a healthy life. These are the people we work for. It is a great feeling of accomplishment to know that we are making a difference in our world. Looking forward, we will continue to honor the vision of NOW’s founder, Elwood Richard, by providing the highest quality products at prices that are affordable to all.


God bless you and your families,

Al Powers, CEO
NOW Foods