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Elwood Richard founded NOW Foods in 1968 and successfully guided the company as president until his retirement in 2005.
Trained as a chemist and expecting his career to be in the world of science, El Richard's life took a different turn when he and his brothers inherited the family business, Fearn Soya Foods. His experience as a businessman in charge of Fearn Soya and a scientist who was extremely interested in health helped El when he went out on his own and began NOW Foods.
El had already established a successful health food store and was trying to figure out ways to supply health retailers with food items that could compete in cost with grocery stores. NOW Foods was formed to purchase healthy foods and supplements in bulk quantities while maintaining low overhead. This was primarily helpful to Elwood's own stores, but soon other health food stores saw the value in purchasing from NOW.
Although value is a primary concern in the NOW philosophy, Elwood never cut corners at the expense of quality. NOW has a sophisticated lab and several PhD.'s on staff because El has never been satisfied with basic levels of quality and research. Elwood has always been an advocate for standards in the health industry and as soon as Good Manufacturing Practices were established by the NNFA, NOW received the highest rating a company can achieve.
Even though El has retired he remains involved with NOW and the health food industry. He continues to stress value and quality at NOW and preaches a healthy lifestyle to all who will listen. Now in his seventies El is still very active. He rides his bike in the warmer months and plays basketball in the winter. He is an inspiration to many to lead a healthy life.
Elwood Richard is a physical chemist with a background in precision calorimetry, radiochemistry and free radicals.
1949 - 1953 Monmouth College, B.S. in Chemistry
1954 - 1956 Indiana University, coursework toward graduate degree in Physical Chemistry / Biochemistry
1962 - 1963 Roosevelt University, coursework in Biochemistry
Work Related ACCOMPLISHMENTS:
1957 - 1960, Nuclear Chicago Corporation, Associate Physicist
1960 - 1972, Fearn Soya Foods, President
1963 - 2004, Fruitful Yield, President
1968 - 2004, NOW Foods, President
"We should first attempt to fill legitimate nutritional needs. After we do this, reasonable compensation will follow."
WHAT THE FUTURE WILL BRING:
"Research will continue to show that natural health is the safest and most effective way. Synthetic nutrition will be more prevalent and remain driven by economic incentives, but will ultimately bring more problems."