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Nutrition for Optimal Wellness

NOW takes Silver in the NBJ award for Environmental Category

This year’s Executive Review issue presents NBJ’s usual slate of Q&As but also the inaugural NBJ awards to recognize business achievement in the nutrition industry. While 2002 won’t be remembered as the best year ever in the industry, there were ample companies and products that merit recognition—and it should come as no surprise that many winners are from functional food and sports nutrition & weight loss companies. However, NBJ’s awards are not only about business performance. We give equal attention to those individuals and companies who have made a lasting contribution to society through their business and personal efforts.

Environment & Sustainability

Gold: Shaklee Corp. became the first American company to be certified as ‘climate neutral,’ meaning it offset its entire greenhouse gas emissions across the entire enterprise. Shaklee has long been a strong advocate of sustainability and provides a business case on how sustainable business practices can improve productivity, brand loyalty and competitive advantage.

Silver: NOW Foods and its founders, the Richard family, have a long history of industry activism and environmental initiatives. NOW supports many local and national environmental programs, has championed the preservation of forests around its Bloomingdale Ill. headquarters, and has an internal recycling program that has reduced waste by 50%.

Bronze: Petaluma Poultry set a goal to minimize its “environmental footprint” and subsequently reduced its use of natural gas 10% while increasing volume, received a $23,000 rebate from its utility for lighting conversion in poultry houses, converted to vinegar for weed abatement and changed its ice-making to save 6,000 gallons of water a day.