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Nutrition for Optimal Wellness

NOW Honored at White House Ceremony

Al Powers receiving the E Award from Secretary Gutierrez

On Tuesday May 20th, President George Bush and Commerce Secretary Carlos Gutierrez presented NOW International with the Presidential “E” Award for Excellence in Exporting. Created by President John F. Kennedy in 1961, the Presidential “E” award is the highest honor that the federal government can give to any American company or organization that has made significant contributions to the increase of American exports.  Click here to read more about the Presidential "E" award in pdf.

“NOW International is helping to keep America competitive in the global marketplace, and I commend them for contributing to last year’s record in goods and services, said Secretary Gutierrez. “Thanks to NOW International and the thousands of others that compete in the global market, U.S. exports last year rose 12.6 percent over the previous year to more than $1.6 trillion, making an important contribution to U.S. economic growth.”

Al Powers & Jim Emme with NOW International Sales TeamOn hand to accept the award, was Al Powers, NOW Foods President and Philip Pittsford, NOW International General Manager. Joining them at the White House was Jim Emme, NOW’s Chief Operations Officer, along with several members of NOW International’s division, including Ashli Blauser, Vanessa Brandt, Morgan Coghill, and Reyna Tenneriello. Following the ceremony, Al Powers and Philip Pittsford met with President Bush in the Oval Office for a brief discussion and photo opportunity. During their conversation, President Bush revealed that he takes several vitamins every day.

Al Powers commented, “Our entire organization is very proud to receive this prestigious award. The efforts of many departments are helping NOW achieve our vision of becoming the leading global brand of natural foods and nutritional supplements.” He added, “We are very pleased to be able to demonstrate the capability to accelerate our growth, expand our manufacturing capabilities, create new jobs, and export NOW products around the world.”Al Powers, Philip Pittsford & Jim Emme

This award recognizes NOW International’s growth over the past 4 years. According to Philip Pittsford, it is a task that could not be accomplished alone. “This award is the result of the combined efforts of all that work to fulfill our mission at NOW Health Group,” said Pittsford. “While NOW International is out opening new markets and following up on our orders, the rest of the company is working to provide the service and support needed to ensure their satisfaction.”

NOW International, the export arm of NOW Foods, currently sells nutritional products to over 65 countries on six continents. They offer products in over 15 languages, and have translated their product literature, such as NOW’s Quality Catalog, to provide a local voice to a global brand name. NOW believes that this high level of commitment to global brand-building is an important factor in growing its sales an average of 23.5% over the past 4 years.