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NOW Wins 2012 Best of Supplements Award

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NOW® Foods Wins 2012 ‘Best of Supplements’ Award from Better Nutrition Magazine for Beta Sitosterol Plant Sterols Supplement

Bloomingdale, IL (September 21, 2012) -- NOW® Foods is pleased to announce that their Beta Sitosterol Plant Sterols cardiovascular support supplement has been honored by Better Nutrition Magazine with a 2012 Best of Supplements Award in the Heart Health & Cholesterol category.

The Best of Supplements Awards are awarded annually by Better Nutrition Magazine to honor more than 70 supplements that impress both the magazine’s editors and retailers with their innovation, convenience, and effectiveness. In order to choose the winning products each year Better Nutrition conducts extensive surveys and interviews with health food store owners and holistically-oriented physicians, naturopaths, herbalists, natural health experts, and other practitioners. Manufacturers are also allowed to nominate their top products, and editors nominate products based on store sales information.

Beta Sitosterol Plant Sterols Softgels contain CardioAid®-S Plant Sterol Esters, which provide a combination of the esterified form of the phytosterols Beta-Sitosterol, Campesterol and Stigmasterol. Since phytosterols compete with cholesterol for absorption, cholesterol absorption is reduced, which helps to maintain healthy cholesterol levels and support normal cardiovascular function.* More than 200 sterols and sterol-related compounds have been discovered to date. Beta-sitosterol is the most commonly found phytosterol in the human diet, accounting for approximately 65% of dietary intake. Campesterol and stigmasterol are other commonly-occurring phytosterols that account for approximately 30% and 3% of dietary intake, respectively.

Since 1968 NOW® Foods has been providing value in products and services that empower people to lead healthier lives. Founded on the principle that optimal health should be available to everyone, NOW® products have become popular with consumers looking for natural products that are fresh, effective, and affordable. With over 1500 natural products including supplements, foods, sports nutrition and personal care, NOW® is the choice of consumers dedicated to affordable natural health and well-being.