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Nutrition for Optimal Wellness
2011 AHPA Industry Leader Award




Michael Lelah, PhD, technical director of NOW Foods, accepts the 2011 American Herbal Products Association (AHPA) Herbal Industry Leader Award, presented to NOW Foods at a ceremony held during AHPA's annual member meeting in Anaheim, Calif., on March 10. Presenting the award is Michael McGuffin, AHPA president.


Anaheim, CA (March 14, 2011) – NOW Foods was honored to receive the 2011 Herbal Industry Leader Award from the American Herbal Products Association (AHPA) during the AHPA annual meeting on March 10th in Anaheim, California. 

The AHPA Herbal Industry Leader Award “recognizes companies that set an example of outstanding business practices, or organizations that work to move the industry forward, above and beyond normal business practices.”

In his comments as he presented the award, AHPA President Michael McGuffin described NOW’s 40 plus years of industry involvement and listed many of the industry organizations the company supports. McGuffin cited NOW’s work in creating and sharing with the industry a new testing method to prevent drug adulteration of herbal products and dietary supplements as an additional factor in AHPA’s presenting the company with this honor. He concluded by thanking the company for all of their efforts on behalf of the industry.

NOW Technical Director Michael Lelah, who accepted the award, said “We continue to actively support natural products, and what could be more natural than herbs? As an industry, we face the challenge of determining and insuring purity, and we hope we have contributed to that effort. We are proud of our industry, we appreciate this industry and we love this industry. Thank you for this honor on behalf of all NOW employees and the Richard family. ”

Founded by Elwood Richard in 1968, NOW has grown from a small, family operation to a highly respected, global manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state-of-the-art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the most advanced in the industry. The company has over 600 employees and its products are sold in more than 60 countries. For over 40 years, the company has remained family owned and operated, and committed to its original mission of providing value in products and services that empower people to lead healthier lives.