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Nutrition for Optimal Wellness

NOW Wins Best of Supplements Award


NOW® Foods Ubiquinol Wins Best Heart Health Product Award

Bloomingdale, IL (September 30, 2010) -- NOW® Foods, the award-winning manufacturer of the #1 selling line of supplements in the health food channel according to SPINS data, is honored to announce that their Ubiquinol has been chosen as Best Heart Health product by Better Nutrition Magazine.

Better Nutrition’s Best of Supplements Award winners are chosen by surveying health food store-owners and shoppers, and from analysis of data from SPINS, a company that tracks natural product sales. Doctors and health care experts specializing in natural health care are also part of the team that chooses the best in each category.

“The fact that such a comprehensive range of knowledgeable people have chosen our Ubiquinol as the best heart health product is gratifying,” said NOW National Sales Manager Dan Richard. “We would like to thank them all.”

NOW® Ubiquinol contains the reduced form of CoQ10 Kaneka QH® (Coenzyme Q10) which has been shown in some scientific studies to be a highly bioavailable and active antioxidant form of CoQ10. The addition of MCT Oil (medium chain triglycerides) to this product naturally improves its solubility, which further enhances intestinal absorption, and thereby provides superior overall biological value. Coenzyme Q10 is present in almost all cells, where it is necessary for mitochondrial energy production. The body's highest concentrations of CoQ10 are found in the heart, where constant chemical energy availability is imperative. In addition to its benefits for cardiac function through energy production, CoQ10 also functions as a powerful fat soluble antioxidant, providing protection against free radical attack for vascular structures, as well as for other tissues, including the brain and neurons.

In keeping with NOW’s “best in class” value, the company offers Ubiquinol in 100 mg Softgels, in 50 mg (with the addition of d-Limonene to further enhance intestinal absorption), and 200 mg Extra Strength.

Founded by Elwood Richard in 1968, NOW has grown from a small, family operation, to a highly respected manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state of the art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the best in the industry. The company has over 400 employees and its products are sold in more than 60 countries. The company remains family owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.