Illinois Honors NOW International for Export Excellence
On June 29th, 2009, Illinois Governor Pat Quinn presented NOW International, the global arm of NOW Foods, with the Governor's Export Award for Mid-sized Agriculture. This distinguished honor recognizes businesses who exemplify significant contribution in the fields of export and manufacturing, service, and agribusiness to Illinois' economic development. NOW International is no stranger to acclaim, however. This most recent award marks the second major recognition bestowed upon NOW's International division in the past 18 months. In May 2008, the group was invited to the White House and presented with the President's "E" Award for achievement in Export; the highest single award a business can receive from the United States government.
When asked what back-to-back export awards says about the recent surge of accolades, Philip Pittsford, NOW International Sales Manager, said, "This award speaks to the dedication of our international team and the support of the company. No one person can take credit, it truly takes a commitment at all levels to go out, seek, and engage in international business and we are doing this." Clearly, the ongoing efforts of Pittsford and his team have not been in vein. NOW has made progressive strides in the global health market since the turn of the new millennium.
Pittsford went on to say, "Since Oct 2000 our company has actively sought out export markets. In doing so we have utilized many of the services offered through the state of Illinois including the Illinois Trade Office and also the Illinois Dept. of Agriculture. Both have been instrumental in helping us to achieve the success that we have had. Over this period we have grown our export sales six-fold and today we are actively engaged in over 60 countries worldwide. Our vision is to be a global leader in our industry and we are moving to make this a reality."
NOW International, the export arm of NOW Foods, currently sells nutritional products to over 60 countries on six continents. They offer products in over 15 languages, and have translated their product literature, such as NOW's Quality Catalog, to provide a local voice to a global brand name. NOW believes that this high level of commitment to global brand-building is an important factor in growing its sales an average of 26% over the past 6 years.
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